Listen to ClickZ Senior Editor Kate Kaye's interview on Digital Politics Radio.
Earlier this week, ClickZ Senior Editor Kate Kaye joined Karen Jagoda, host of wsRadio.com's Digital Politics Radio, to talk - yes, you guessed it - digital politics. Jagoda, president of E-Voter Institute, resides in California, where GOP gubernatorial hopeful Meg Whitman has run some eye-catching online ad efforts of late. The two discussed her campaign, agreeing it could prove to be a unique case study in sophisticated digital political advertising.
The two also chatted about the value of Facebook and Twitter for candidates. Does the follower number horse race have any effect on election campaigns?
Finally, the conversation turned to an important issue for all online advertisers: the industry's behavioral targeting and privacy self-regulation. What's behind the headlines? Kaye provides an insider's perspective.
Click the links below to listen to the first and second halves of the 30-minute interview.
Digital Politics Radio interview Part I
Digital Politics Radio interview Part II
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT