Introduction of Instant Search boosts search giant's market share.
Google grew its search market share by 0.7 percentage points in September, while its major search rival Yahoo experienced a 0.7 percentage point reduction, according to data from comScore.
Microsoft, meanwhile, grew its share marginally by 0.1 percentage points, meaning its search alliance with Yahoo suffered a total loss of 1.3 percent of market share to Google over the course of the month, accounting for a total of 27.9 percent of U.S. searches. Google accounted for a total of 66.1 percent of U.S. search queries over the same period.
According to comScore, Google's gain in share reflects the introduction of the company's Instant Search feature early last month. The measurement firm says the methodology for its explicit core search data, shown below, defines queries through Instant Search as instances where a user strikes the enter key, clicks on an algorithmic or sponsored result, or clicks on a vertical search tab such as News or Image search. In other words, simply typing in the search bar to reveal a list of search results without interacting with them, is not recorded as a query.
|Explicit Core Share* of U.S. Searches Among Leading Providers, September 2010 vs August 2010|
|Share of Searches (%)|
|Domain||August 2010||September 2010||
Note: Data is based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
*Excludes contextually driven searches that do not reflect specific user intent to interact with search results.
|Source: comScore 2010|
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014