Google Grows U.S. Search Market Share in August

  |  October 15, 2010   |  Comments

Introduction of Instant Search boosts search giant's market share.

Google grew its search market share by 0.7 percentage points in September, while its major search rival Yahoo experienced a 0.7 percentage point reduction, according to data from comScore.

Microsoft, meanwhile, grew its share marginally by 0.1 percentage points, meaning its search alliance with Yahoo suffered a total loss of 1.3 percent of market share to Google over the course of the month, accounting for a total of 27.9 percent of U.S. searches. Google accounted for a total of 66.1 percent of U.S. search queries over the same period.

According to comScore, Google's gain in share reflects the introduction of the company's Instant Search feature early last month. The measurement firm says the methodology for its explicit core search data, shown below, defines queries through Instant Search as instances where a user strikes the enter key, clicks on an algorithmic or sponsored result, or clicks on a vertical search tab such as News or Image search. In other words, simply typing in the search bar to reveal a list of search results without interacting with them, is not recorded as a query.

Explicit Core Share* of U.S. Searches Among Leading Providers, September 2010 vs August 2010
  Share of Searches (%)
Domain August 2010 September 2010

Month-over-Month Point
Change (%)

Google Sites 65.4 66.1 0.7
Yahoo Sites 17.4 16.7 -0.7
Microsoft Sites 11.1 11.2 0.1
Ask Network 3.8 3.7 -0.1
AOL Network 2.3 2.3 0.0

Note: Data is based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

*Excludes contextually driven searches that do not reflect specific user intent to interact with search results.

Source: comScore 2010

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Search newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...