Introduction of Instant Search boosts search giant's market share.
Google grew its search market share by 0.7 percentage points in September, while its major search rival Yahoo experienced a 0.7 percentage point reduction, according to data from comScore.
Microsoft, meanwhile, grew its share marginally by 0.1 percentage points, meaning its search alliance with Yahoo suffered a total loss of 1.3 percent of market share to Google over the course of the month, accounting for a total of 27.9 percent of U.S. searches. Google accounted for a total of 66.1 percent of U.S. search queries over the same period.
According to comScore, Google's gain in share reflects the introduction of the company's Instant Search feature early last month. The measurement firm says the methodology for its explicit core search data, shown below, defines queries through Instant Search as instances where a user strikes the enter key, clicks on an algorithmic or sponsored result, or clicks on a vertical search tab such as News or Image search. In other words, simply typing in the search bar to reveal a list of search results without interacting with them, is not recorded as a query.
|Explicit Core Share* of U.S. Searches Among Leading Providers, September 2010 vs August 2010|
|Share of Searches (%)|
|Domain||August 2010||September 2010||
Note: Data is based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
*Excludes contextually driven searches that do not reflect specific user intent to interact with search results.
|Source: comScore 2010|
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT