Home  › Media › Video

Online Video Ads Reached Almost Half of U.S. Users in September

  |  October 19, 2010   |  Comments

ComScore estimates 45.4 percent of users viewed at least one video ad over the course of the month.

Online video ads reached almost half of the U.S. online population in September, according to data from comScore. The measurement firm estimates 45.4 percent of users viewed at least one video ad over the course of the month, but were exposed to an average of 32.2 each.

Tremor Media's network had the broadest reach, serving ads to 26.1 percent of users followed by BrightRoll's network with 23.7 percent reach. Ranked by scale and frequency however, long-form video site Hulu topped the charts, serving a total of 794 million ads with an average frequency of 27.5 ads per viewer.

Despite the fact Google's sites - helped largely by YouTube - continue to dominate online video views, the company continues to monetize only a fraction of those through ads. It served a total of 1.9 billion views in September, but just 243 million ads.

Overall, comScore estimates a total of 4.37 billion video ads were served to U.S. users over the course of the month.

Top U.S. Online Video Properties by Ads Viewed, September 2010
Property Video Ads (000) Frequency (Ads per Viewer) Reach of Total U.S. Population (%)
Total Internet : Total Audience 4,371,577 32.2 45.4
Hulu 793,976 27.5 9.7
Tremor Media Video Network 525,823 6.7 26.1
BrightRoll Video Network 476,476 6.7 23.7
ADAP.TV 444,244 7.4 20.1
Google Sites 242,682 5.0 16.2
Microsoft Sites 226,723 8.7 8.7
SpotXchange Video Ad Network 209,098 5.7 12.3
CBS Interactive 184,446 5.8 10.7
TubeMogul Video Ad Platform 179,393 4.8 12.6
Break Media Network 174,045 6.5 9.0
Source: comScore Video Metrix

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs