Home  › Media › Video

Online Video Ads Reached Almost Half of U.S. Users in September

  |  October 19, 2010   |  Comments

ComScore estimates 45.4 percent of users viewed at least one video ad over the course of the month.

Online video ads reached almost half of the U.S. online population in September, according to data from comScore. The measurement firm estimates 45.4 percent of users viewed at least one video ad over the course of the month, but were exposed to an average of 32.2 each.

Tremor Media's network had the broadest reach, serving ads to 26.1 percent of users followed by BrightRoll's network with 23.7 percent reach. Ranked by scale and frequency however, long-form video site Hulu topped the charts, serving a total of 794 million ads with an average frequency of 27.5 ads per viewer.

Despite the fact Google's sites - helped largely by YouTube - continue to dominate online video views, the company continues to monetize only a fraction of those through ads. It served a total of 1.9 billion views in September, but just 243 million ads.

Overall, comScore estimates a total of 4.37 billion video ads were served to U.S. users over the course of the month.

Top U.S. Online Video Properties by Ads Viewed, September 2010
Property Video Ads (000) Frequency (Ads per Viewer) Reach of Total U.S. Population (%)
Total Internet : Total Audience 4,371,577 32.2 45.4
Hulu 793,976 27.5 9.7
Tremor Media Video Network 525,823 6.7 26.1
BrightRoll Video Network 476,476 6.7 23.7
ADAP.TV 444,244 7.4 20.1
Google Sites 242,682 5.0 16.2
Microsoft Sites 226,723 8.7 8.7
SpotXchange Video Ad Network 209,098 5.7 12.3
CBS Interactive 184,446 5.8 10.7
TubeMogul Video Ad Platform 179,393 4.8 12.6
Break Media Network 174,045 6.5 9.0
Source: comScore Video Metrix

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...
    • Senior Paid Search & Advertising Manager
      Senior Paid Search & Advertising Manager (Smarty Had A Party) - St. LouisCompany Description: A warm, loving, [slightly wacky] startup, we view...