Fox Sports Interactive is acquiring Yardbarker, a sprawling network of more than 800 sports blogs.
Fox Sports Interactive has snatched up Yardbarker, a sprawling network of more than 800 sports blogs that claims 16 million unique monthly users and 100 percent growth over the past 12 months.
The sale follows a two-year content-sharing partnership between Fox and Yardbarker, which was founded in 2006. Terms of the deal were not disclosed.
"Becoming a part of FOX will ensure that Yardbarker has the resources it needs to drive more and more traffic and revenue toward the independent sports sites that we've built our business serving," CEO Pete Vlastelica wrote in a note to Yardbarker's publishers on the company's blog. "We're working with our new parents to increase distribution of your content through the various channels that FOX controls, and to line up even more brand advertisers to run high-CPM campaigns on your sites."
The centerpiece of the network is Yardbarker.com, a sports hub that consists largely of content aggregated from blog within the network. (Its tag line is "Sports Rumors, Gossip, Blogs, News, Discussion.") Yarbarker.com received about 3.5 million unique views a month, according to Quantcast.
In a telephone interview, Vlastelica said the sale was motivated less by a sagging ad market - the Yardbarker network has had consecutive record-breaking quarters for the past year and a half, he said - but by the opportunity to augment his network's five-person sales staff.
"It's about the opportunity to scale our network, which means adding more sites, driving more traffic and being able to monetize that with a larger sales office," he said. "We had a sales team that was able to sell effectively at the reach we built as an independent network, but with Fox behind us we can take it up to the next level."
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT