Home  › Media › Media Buying

Study: Village Voice Scores More Adult-Services Ads

  |  October 19, 2010   |  Comments

Craigslist's loss is other sites' gain. But total revenue for erotic services classified advertising sees big decline.

Backpage.com, a Village Voice Media property, and Eros.com were top beneficiaries of Craigslist's decision to stop accepting adult-services ads, according to classified ads consultancy AIM Group.

The consultancy estimates that Village Voice Media's Backpage.com received a total of $1.67 million in revenue from adult-services ads in September, an increase of $221,000 or 15 percent compared to the prior month. Eros.com saw its revenue from adult-services ads total $566,225, an increase of 36 percent compared to the prior month.

Craigslist had been collecting an estimated $3.7 million a month in adult-services advertising, according to AIM Group.

In August, AIM Group projected that the top sites for adult-services ads, including Craigslist, were on track to bring in a total of $76 million in annual revenue. With Craigslist out of the picture, the consultancy revised that estimate to $39 million for 2010.

The AIM Group report comes one day after Backpage.com said it would review all ads and images in the personals and adults sections of its site. Backpage.com executives said the company would search ads based on keywords to identify and ban inappropriate advertising and discussions as well as dedicate additional staff to identify questionable advertisements.

  Number of Listings Estimated Monthly Revenue
  August September August
September
Backpage 86,598 101,783 $1,450,000 $1,671,000
Eros.com 3,440 3,468 $417,000 $566,000
CityVibe.com 5,898 9,615 $215,000 $253,000
MyRedBook.com N/A 43,489 $16,000 $19,000
Escorts.com 309 4,181 $13,000 $22,000

Source: AIM Group

Tags:

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Anna Maria Virzi

Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...