Home  › Stats
iphone-jpeg

Mobile Ad Vendors Predict Strong Holiday Sales

  |  October 21, 2010   |  Comments

Could the fourth quarter signal the elusive "year of mobile" is upon us?

Mobile ad companies continue to report strong growth - thanks largely to the continued proliferation of smartphone devices - leading some to suggest 2010 may be the closest the U.S. digital marketing industry will get to the elusive "year of mobile."

According to Michael Chang, CEO of mobile ad network Greystripe, his company is forecasting a 600 percent increase in revenue in the fourth quarter of this year, compared to the same period in 2009. "We are seeing unprecedented demand firsthand and believe this is an industry-wide trend that will continue into 2011 and beyond," he predicted.

According to Dane Holewinski, Greystripe's director of marketing, much of that growth has been driven by increased spend from advertisers in the retail, CPG, automotive, and consumer electronics verticals. "While automotive has been an early adopter, we are seeing a huge increase in interest from this vertical in terms of number of brands and size of campaigns," he told ClickZ.

Meanwhile, rival ad network Millennial Media is also reporting growth, especially in ads served to devices running on Google's Android operating system. In September, the firm said it generated more revenue from Android than it did iPhone devices, thanks to increased advertiser demand for that inventory. "We saw higher average fill rates, click-through rates and prices on Android applications and mobile web inventory than on iPhone inventory last month," Michael Avon, Millennial's EVP and CFO wrote on the company blog this week.

Avon points out, however, that those numbers account only for iPhone devices, and not all Apple devices running the iOS operating system, which continues to see growth across its network. Revenue generated from ads served to the iPad, for example, grew 316 percent during the third quarter.

Greystripe says it's seen similar activity, with an increasing number of advertisers now buying inventory across multiple platforms. So far this month, the firm says 75 percent of its clients have bought ads across at least two, with iPhone and Android proving the most popular.

Millennial adds that growth on its network is not limited to Apple and Android devices, with BlackBerry also enjoying an increase in September. Avon said the company also expects Microsoft's new Windows Phone 7 platform to capture a share of the market when handsets running the OS hit U.S. shelves next month.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...