Company extends video ads to Android devices as rumors of a video-based Apple iAd swirl.
Following the strong growth of its Android mobile operating system this year, Google's mobile advertising unit AdMob today announced the availability of interactive video and interactive interstitial units across its network.
The new formats have been available on iPhone devices since November 2009, but the recent proliferation of Android handsets suggests the platform and its audience is becoming increasingly attractive to advertisers. According to Google, over 200,000 new Android devices are now activated on a daily basis, compared with 60,000 daily in February. In addition, it says the number of apps in its Android market has doubled since May to reach 100,000, demonstrating continued support from developers.
A post on Google's Mobile Ads Blog today said the new formats are being made available "based on demand from both advertisers looking to reach a cross-platform audience and Android publishers looking to maximize their revenue potential." Advertisers will now be able to reach users across both iPhone and Android devices using a single creative, and AdMob's network will automatically identify the device screen resolution, size, and network connection speed to provide an "optimal viewing experience."
According to Google, interstitial ads will only be available in the "most popular and engaging" iOS and Android applications, in order to maximize their value for both advertisers and publishers. One of the first apps to feature the ads will be the popular Angry Birds game, Google said.
Meanwhile, rumors of further iAd products from Apple continue to circulate, and according to a recent report by NewTeeVee, the company is gearing up to launch its own HTML5-based video ad solution early next year.
That product would enable it to sell and serve video ads into iPhone, iPod, and iPad devices on behalf of publishers, while potentially extending to ads on its Apple TV set-top box. According to the report, the format will make use of similar targeting options to the initial iAd, which can include mobile location data, anonymous behavioral data, and iTunes/AppStore purchase information.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT