Home  › Media › Mobile
androidsdk

Google Expands Android Ad Formats After Strong Handset Sales

  |  October 25, 2010   |  Comments

Company extends video ads to Android devices as rumors of a video-based Apple iAd swirl.

androidsdkFollowing the strong growth of its Android mobile operating system this year, Google's mobile advertising unit AdMob today announced the availability of interactive video and interactive interstitial units across its network.

The new formats have been available on iPhone devices since November 2009, but the recent proliferation of Android handsets suggests the platform and its audience is becoming increasingly attractive to advertisers. According to Google, over 200,000 new Android devices are now activated on a daily basis, compared with 60,000 daily in February. In addition, it says the number of apps in its Android market has doubled since May to reach 100,000, demonstrating continued support from developers.

A post on Google's Mobile Ads Blog today said the new formats are being made available "based on demand from both advertisers looking to reach a cross-platform audience and Android publishers looking to maximize their revenue potential." Advertisers will now be able to reach users across both iPhone and Android devices using a single creative, and AdMob's network will automatically identify the device screen resolution, size, and network connection speed to provide an "optimal viewing experience."

According to Google, interstitial ads will only be available in the "most popular and engaging" iOS and Android applications, in order to maximize their value for both advertisers and publishers. One of the first apps to feature the ads will be the popular Angry Birds game, Google said.

Meanwhile, rumors of further iAd products from Apple continue to circulate, and according to a recent report by NewTeeVee, the company is gearing up to launch its own HTML5-based video ad solution early next year.

That product would enable it to sell and serve video ads into iPhone, iPod, and iPad devices on behalf of publishers, while potentially extending to ads on its Apple TV set-top box. According to the report, the format will make use of similar targeting options to the initial iAd, which can include mobile location data, anonymous behavioral data, and iTunes/AppStore purchase information.

 

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...