Reach of ads on MySpace, Twitter, and LinkedIn trail by comparison, comScore estimates.
Ads on Facebook reached almost two thirds of U.S. Internet users in September, according to data from comScore. The online measurement company estimates 62.4 percent of all U.S. users were exposed to Facebook ads over the course of the month.
Struggling rival network MySpace reached almost a quarter of U.S. users, at 24.3 percent, and ads on LinkedIn.com reached 6.1 percent.
Despite the fact Twitter continues to expand its own ad offerings, sponsored activity on the site was viewed by just 3.2 percent of U.S. users during September, comScore estimates, representing around 5 percent of the reach of Facebook ads in September.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014