Home  › Marketing › Local
googleboosttitle

Google Tests New Local Search Ad Product

  |  October 26, 2010   |  Comments

Search giant hopes to help local businesses easily increase their exposure on its engine.

googleboostGoogle is testing a new local search ad product called Boost, which allows business to advertise their Google Places business listing alongside location specific search terms, as well as pinpoint their location on maps within Google's search results.

The ads will appear in the sponsored links section of Google's results pages, and can include basic information such as a company name, address, phone number, and website, but also user reviews and ratings pulled in from their Places page. A user searching for Asian restaurants in San Francisco, for example, might be presented with an ad for a specific restaurant alongside its location on a map within the organic results that would be served for that query.

Writing in a blog post today, Google Product Manager Kiley McEvoy said the product is intended to "provide busy local business owners with a quick and easy way to share information about themselves with the people who look for them online."

To run a campaign, business owners need only provide a business description, a Web destination or Google Places page, a business category, and a monthly budget. From there, Google said it will automatically determine keywords and optimize ads. No ongoing management is needed, as is recommended with standard AdWords campaigns.

At launch, the program will only be available in San Francisco, Houston, and Chicago. Google says it will evaluate data from the trials before deciding to roll out the service in other locations.

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...