Also, CP+B promotes a CEO from within and Google gives Susan Wojcicki her propers.
Yesterday was a big day for exec moves in the online media and agency worlds. Yahoo, Starcom MediaVest Group, and CP+B all confirmed significant talent additions or subtractions yesterday, and Google promoted august employee Susan Wojcicki. A rundown:
Yahoo named Ross Levinsohn as EVP of the Americas region, replacing departing exec Hilary Schneider. Levinsohn was president of News Corp's Fox Interactive Media, where he was credited with engineering the acquisition of MySpace.
He'll oversee Yahoo's media group, ad sales, and partnerships in the Americas region. The hire is a significant win for Yahoo, which has lost a number of longtime and well-regarded executives. In addition to Schneider, also hitting the road are David Ko, SVP of audience, mobile and local in North America; and Jimmy Pitaro, VP of Media.
Schneider has said she will stick around to help with the transition.
Before News Corp., Levinsohn held senior roles at HBO, CBS Sportsline, and search engine Alta Vista. More recently he co-founded an investment firm, Fuse Capital, where he is managing director.
Sean Finnegan has left Starcom MediaVest Group after two years as president and chief digital officer. He joined in 2008 after serving a brief stint as Vibrant Media's chief media officer. He intends to spend time with family, according to reports.
In a statement SMG painted Finnegan's exit as a "mutual decision" but did not announce succession plans. "This decision has given SMG an opportunity to evaluate our overall digital leadership structure," is all the Publicis-owned media agency would say.
Crispin Porter + Bogusky promoted Andrew Keller from co-chief creative officer to CEO. Simultaneous to that announcement, it said Jeff Steinhour becomes president, and Rob Reilly is elevated to worldwide chief creative officer. Current CEO Jeff Hicks steps into the role of vice chairman.
Also this week, Google elevated longtime employee Susan Wojcicki to SVP in charge of AdWords, AdSense, and Analytics. While her job duties don't change - she's been responsible for the ad and analytics products since 2006 - the promotion is an acknowledgment of her august position in the company.
It was in Wojcicki's Menlo Park garage that founders Brin and Page set up Google's first workspace, and she was its 18th employee.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT