Home  › Marketing › Strategies
ross

Execs: Ross Levinsohn to Yahoo; SMG's Finnegan Is Out

  |  October 28, 2010   |  Comments

Also, CP+B promotes a CEO from within and Google gives Susan Wojcicki her propers.

Yesterday was a big day for exec moves in the online media and agency worlds. Yahoo, Starcom MediaVest Group, and CP+B all confirmed significant talent additions or subtractions yesterday, and Google promoted august employee Susan Wojcicki. A rundown:

rossYahoo named Ross Levinsohn as EVP of the Americas region, replacing departing exec Hilary Schneider. Levinsohn was president of News Corp's Fox Interactive Media, where he was credited with engineering the acquisition of MySpace.

He'll oversee Yahoo's media group, ad sales, and partnerships in the Americas region. The hire is a significant win for Yahoo, which has lost a number of longtime and well-regarded executives. In addition to Schneider, also hitting the road are David Ko, SVP of audience, mobile and local in North America; and Jimmy Pitaro, VP of Media.

Schneider has said she will stick around to help with the transition.

Before News Corp., Levinsohn held senior roles at HBO, CBS Sportsline, and search engine Alta Vista. More recently he co-founded an investment firm, Fuse Capital, where he is managing director.

Sean Finnegan has left Starcom MediaVest Group after two years as president and chief digital officer. He joined in 2008 after serving a brief stint as Vibrant Media's chief media officer. He intends to spend time with family, according to reports.

In a statement SMG painted Finnegan's exit as a "mutual decision" but did not announce succession plans. "This decision has given SMG an opportunity to evaluate our overall digital leadership structure," is all the Publicis-owned media agency would say.

Crispin Porter + Bogusky promoted Andrew Keller from co-chief creative officer to CEO. Simultaneous to that announcement, it said Jeff Steinhour becomes president, and Rob Reilly is elevated to worldwide chief creative officer. Current CEO Jeff Hicks steps into the role of vice chairman.

Also this week, Google elevated longtime employee Susan Wojcicki to SVP in charge of AdWords, AdSense, and Analytics. While her job duties don't change - she's been responsible for the ad and analytics products since 2006 - the promotion is an acknowledgment of her august position in the company.

It was in Wojcicki's Menlo Park garage that founders Brin and Page set up Google's first workspace, and she was its 18th employee.

Tags:

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • SEM & Product Listing Ads (PLA) Manager
      SEM & Product Listing Ads (PLA) Manager (Zappos.com) - Las VegasZappos IP, Inc. is looking for a SEM & Product Listing Ads (PLA) Manager! Why...
    • Senior Product Listing Ads (PLA) Coordinator
      Senior Product Listing Ads (PLA) Coordinator (Zappos.com) - Las VegasZappos IP, Inc. is looking for a Senior Product Listing Ads (PLA) Coordinator...
    • Sales Planner
      Sales Planner (Verve) - Los AngelesJob Information:   Planners at Verve are responsible for supporting all of the ad sales team’s pre...