Home  › Social › Social Media

Rapleaf Agrees to Leave Facebook Alone

  |  November 1, 2010   |  Comments

The data broker loses the best stream of social media consumer information available.

Rapleaf appears to have been dealt a major blow on Friday when Facebook announced it had banned the data broker from scraping its site for user profile information. While it's unclear how much San Francisco-based Rapleaf depended on Facebook data to generate revenue, getting cut off from the biggest source of social media data in the world looks like a bad business development.

According to a blog post authored by Facebook engineer Mike Vernal, the two companies reached an agreement that will delete all user IDs in Rapleaf's databases, as well as mandating that the data broker halts activities on Facebook indefinitely. Neither company is responding to requests for more information on the deal. In fairly vague terms, Vernal wrote that a data broker had been paying application developers for user IDs, but he did not state that Rapleaf was indeed the broker in question. He also revealed that the Palo Alto, CA-based social company had placed some developers on a six-month suspension due to their data sales activities.

Meanwhile, the Facebook engineer wrote: "In taking these steps, we believe we are taking the appropriate measures to ensure people stay in control of their information, while providing developers the tools they need to create engaging social experiences. We look forward to broader cooperation from everyone in the web community to confront issues that impact all of us."

Facebook posted the announcement on its developer's blog after two weeks of negative publicity stemming from a pair of Wall Street Journal reports.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...