iPad users are more receptive to advertising than users of other connected devices such as rival tablets and smartphones, according to research conducted by the Nielsen Company.
Following a survey of 5,000 users, the audience measurement company concluded iPad owners are more comfortable with receiving advertising, have a higher view of the ads presented to them, and are more likely to make a purchase after viewing an ad when compared with owners of other Internet-enabled mobile devices, including iPhones.
In addition, the research found iPad owners expect more from advertiser content, with greater portions reporting they enjoy ads with interactive features, are more likely to look at ads with video content, and find ads on their device "new and interesting."
Last Week to Save on SES London Tickets!
SES London takes place February 10-13, 2014. Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry. Find out more ››
*Saver Rates expire this Friday, Dec 13.
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
December 12, 2013
1:00pm ET / 10:00am PT