Users of the device are more likely to make a purchase after viewing an ad than those using other connected devices.
iPad users are more receptive to advertising than users of other connected devices such as rival tablets and smartphones, according to research conducted by the Nielsen Company.
Following a survey of 5,000 users, the audience measurement company concluded iPad owners are more comfortable with receiving advertising, have a higher view of the ads presented to them, and are more likely to make a purchase after viewing an ad when compared with owners of other Internet-enabled mobile devices, including iPhones.
In addition, the research found iPad owners expect more from advertiser content, with greater portions reporting they enjoy ads with interactive features, are more likely to look at ads with video content, and find ads on their device "new and interesting."
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Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT