Move is Google's first integration with the mobile ad network it bought in May.
A year after it agreed to buy mobile ad network AdMob for $750, Google has taken its first step to integrate the unit with its own ad business. AdMob's Android and iPhone application publishers will soon be able to fill their unsold inventory with Google AdSense ads, letting advertisers extend their mobile campaigns across AdMob’s network.
Writing on Google’s mobile advertising blog, Jason Morse, Google mobile ads product manager, described the move as “the first of many exciting things to come with the integration of AdMob and Google.”
Google's deal to buy AdMob, signed in November 2009, triggered a competition-related FTC investigation that delayed the deal's closinguntil May. That investigation likely limited Google’s ability to incorporate the company as quickly as it intended.
Developers using a recent version of the AdMob SDK will not need to update their code to open their apps to advertising demand from Google's AdSense ad network, and eligible apps will automatically be opted in to serve them so long as publishers have not chosen to filter their ads from AdMob. That should result in an immediate increase in mobile inventory for AdSense.
Last week AdMob also announced it was introducing new video ad formats for Google’s Android mobile operating system, further aligning the two companies.
Google implied those new units were designed to capitalize on the strong growth of Android handset sales, stating over 200,000 new Android devices are currently being activated on a daily basis, compared with 60,000 daily in February.
Pro Rank Tracker is a cutting-edge ranking tracking tool for keeping you up-to-date with all the latest changes in the rankings of your websites and videos.
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
October 13, 2015
1pm ET/ 10am PT
November 12, 2015