Home  › Media › Mobile

Google Opens AdMob to a Torrent of AdSense Ads

  |  November 4, 2010   |  Comments

Move is Google's first integration with the mobile ad network it bought in May.

A year after it agreed to buy mobile ad network AdMob for $750, Google has taken its first step to integrate the unit with its own ad business. AdMob's Android and iPhone application publishers will soon be able to fill their unsold inventory with Google AdSense ads, letting advertisers extend their mobile campaigns across AdMob’s network.

Writing on Google’s mobile advertising blog, Jason Morse, Google mobile ads product manager, described the move as “the first of many exciting things to come with the integration of AdMob and Google.”

Google's deal to buy AdMob, signed in November 2009, triggered a competition-related FTC investigation that delayed the deal's closinguntil May. That investigation likely limited Google’s ability to incorporate the company as quickly as it intended.

Developers using a recent version of the AdMob SDK will not need to update their code to open their apps to advertising demand from Google's AdSense ad network, and eligible apps will automatically be opted in to serve them so long as publishers have not chosen to filter their ads from AdMob. That should result in an immediate increase in mobile inventory for AdSense.

Last week AdMob also announced it was introducing new video ad formats for Google’s Android mobile operating system, further aligning the two companies.

Google implied those new units were designed to capitalize on the strong growth of Android handset sales, stating over 200,000 new Android devices are currently being activated on a daily basis, compared with 60,000 daily in February.

Tags:

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs

    • SEO Specialist
      SEO Specialist (Bankrate.com) - New YorkBankrate, Inc. operates a network of personal finance related web sites for consumers.  Our sites provide...
    • Search Manager
      Search Manager (LOYAL3) - San FranciscoThe Role: We are looking for a bright, driven and personable performance-based marketer to join LOYAL3’...
    • Product Manager - Contract position
      Product Manager - Contract position (Wiley Publishing) - HobokenThis position can be located in either Hoboken, NJ or Indianapolis, IN. We are...