Home  › Marketing › Strategies

Amazon.com Buys Parent of Soap.com, Diapers.com for $550 Million

  |  November 8, 2010   |  Comments

The company and its sites - big online marketers - will operate under their own names.

Amazon.com said Monday that it plans to acquire Quidsi, the parent company of several consumer health and beauty retail sites. Amazon will acquire all outstanding shares of the company for $500 million in cash. It will also assume about $45 million in debt.

Quidsi operates a baby-care site called Diapers.com, an "everyday essentials" site called Soap.com and a newly launched "beauty boutique called BeautyBar.com. The company, which is based in Jersey City, N.J., and its sites will continue to operate under their own names.

“I’m not sure which is more unpleasant - changing diapers, paying too much for them, or running out of them,” Jeff Bezos, founder and CEO of Amazon.com, said in a written statement. “This acquisition brings together two companies who are committed to providing great prices and fast delivery to parents, making one of the chores of being a parent a little easier and less expensive.”

Quidisi has been supported by more than $70 million in venture funding, including a $20 million round in April from Bessemer Venture Partners, MentorTech and others.

Launched this past summer, Soap.com is attempting to become a recognizable national brand through prodigious use of coupon site Groupon.

Tags:

ClickZ Live San Francisco August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...