Facebook Rules Display in U.S. and U.K.

  |  November 9, 2010   |  Comments

Online display advertising market overview and top 10 online display ad publishers in the U.S. and U.K.

Online publishers in the U.S. delivered 22 percent more display ad impressions during Q3 2010 than they did Q3 2009, according to data from comScore. In the U.K. meanwhile, ad impressions grew by 34 percent over the same period, the measurement company said.

Social networking giant Facebook accounted for almost a quarter of all U.S. impressions in the three months ending September 30, and almost a third of all U.K. display ads at a whopping 31.1 percent. The company's closest competitor in terms of ad volume in the U.S. was Yahoo sites, which published 11 percent of display ads. Microsoft sites in the U.K. served up a 6.2 percent share of display ads.

Online Display* Advertising Market Overview
Q3 2010 vs. Q3 2009
Q3 2009 Q3 2010 Change (%)
U.S. Display Ad Impressions (MM) 1,049,787 1,284,315 22
U.K. Display Ad Impressions (MM) 164,734 221,113 34
Source: comScore Ad Metrix 2010
*Display ads include static and rich media ads; excludes video ads, house ads and very small ads (< 2,500 pixels in dimension)

Top 10 U.S. Online Display Ad* Publishers, Q3 2010
Total Display Ad Impressions (MM) Share of Display Ad Impressions (%)
Facebook.com 297,046 23.1
Yahoo Sites 140,949 11
Microsoft Sites 64,009 5
Fox Interactive Media 48,252 3.8
Google Sites 35,043 2.7
AOL, Inc. 32,330 2.5
Turner Network 21,268 1.7
Glam Media 13,274 1
eBay 8,421 0.7
ESPN 8,261 0.6
Source: comScore Ad Metrix 2010
*Display ads include static and rich media ads; excludes video ads, house ads and very small ads (< 2,500 pixels in dimension)

Top 10 U.K. Online Display Ad* Publishers, Q3 2010
Total Display Ad Impressions (MM) Share of Display Ad Impressions (%)
Facebook.com 68,687 31.1
Microsoft Sites 13,692 6.2
eBay 8,800 4
Google Sites 8,160 3.7
Yahoo Sites 7,778 3.5
Glam Media 2,807 1.3
Trader Media Group 2,267 1
AOL, Inc. 2,109 1
Bebo.com 1,635 0.7
Amazon Sites 1,596 0.7
Source: comScore Ad Metrix 2010
*Display ads include static and rich media ads; excludes video ads, house ads and very small ads (< 2,500 pixels in dimension)

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Chinese Speaking Copywriter
      Chinese Speaking Copywriter (Agora Financial) - BaltimoreDo you speak Chinese? Are you interested in economics and finance or want to learn more...
    • Video/Digital Media Designer
      Video/Digital Media Designer (Confidential) - Delray BeachFull service corporate video production studio looking to hire a creative, and highly...
    • HEAD OF SALES
      HEAD OF SALES (OZONE MEDIA) - Santa Clarawww.ozonemedia.com HEAD OF SALES POSITION Reporting to the founder &amp; CEO, Kiran Gopinath, the Head...