Jack Marshall

Facebook Rules Display in U.S. and U.K.

  |  November 9, 2010   |  Comments

Online publishers in the U.S. delivered 22 percent more display ad impressions during Q3 2010 than they did Q3 2009, according to data from comScore. In the U.K. meanwhile, ad impressions grew by 34 percent over the same period, the measurement company said.

Social networking giant Facebook accounted for almost a quarter of all U.S. impressions in the three months ending September 30, and almost a third of all U.K. display ads at a whopping 31.1 percent. The company's closest competitor in terms of ad volume in the U.S. was Yahoo sites, which published 11 percent of display ads. Microsoft sites in the U.K. served up a 6.2 percent share of display ads.

Online Display* Advertising Market Overview
Q3 2010 vs. Q3 2009
Q3 2009 Q3 2010 Change (%)
U.S. Display Ad Impressions (MM) 1,049,787 1,284,315 22
U.K. Display Ad Impressions (MM) 164,734 221,113 34
Source: comScore Ad Metrix 2010
*Display ads include static and rich media ads; excludes video ads, house ads and very small ads (< 2,500 pixels in dimension)

Top 10 U.S. Online Display Ad* Publishers, Q3 2010
Total Display Ad Impressions (MM) Share of Display Ad Impressions (%)
Facebook.com 297,046 23.1
Yahoo Sites 140,949 11
Microsoft Sites 64,009 5
Fox Interactive Media 48,252 3.8
Google Sites 35,043 2.7
AOL, Inc. 32,330 2.5
Turner Network 21,268 1.7
Glam Media 13,274 1
eBay 8,421 0.7
ESPN 8,261 0.6
Source: comScore Ad Metrix 2010
*Display ads include static and rich media ads; excludes video ads, house ads and very small ads (< 2,500 pixels in dimension)

Top 10 U.K. Online Display Ad* Publishers, Q3 2010
Total Display Ad Impressions (MM) Share of Display Ad Impressions (%)
Facebook.com 68,687 31.1
Microsoft Sites 13,692 6.2
eBay 8,800 4
Google Sites 8,160 3.7
Yahoo Sites 7,778 3.5
Glam Media 2,807 1.3
Trader Media Group 2,267 1
AOL, Inc. 2,109 1
Bebo.com 1,635 0.7
Amazon Sites 1,596 0.7
Source: comScore Ad Metrix 2010
*Display ads include static and rich media ads; excludes video ads, house ads and very small ads (< 2,500 pixels in dimension)

ClickZ & Efectyv MarketingConvergence Analytics: Digital Measurement in Transition
This joint report by ClickZ and Efectyv Marketing seeks to identify how the evolution of digital analytics affects and challenges practitioners, vendors, and investors. Download it today!

COMMENTSCommenting policy

comments powered by Disqus

ABOUT THE AUTHOR

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Jobs

    • Digital Marketing Manager
      Digital Marketing Manager (Ready Set Rocket) - New York &nbsp;Ready Set Rocket is seeking an experienced online marketer to join our team as the...
    • Display Media Buyer
      Display Media Buyer (Centerfield Media) - El Segundo &nbsp; Centerfield Media is an online performance marketing organization specializing in...
    • Search Engine Media Buyer
      Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...