Facebook Rules Display in U.S. and U.K.

  |  November 9, 2010   |  Comments

Online display advertising market overview and top 10 online display ad publishers in the U.S. and U.K.

Online publishers in the U.S. delivered 22 percent more display ad impressions during Q3 2010 than they did Q3 2009, according to data from comScore. In the U.K. meanwhile, ad impressions grew by 34 percent over the same period, the measurement company said.

Social networking giant Facebook accounted for almost a quarter of all U.S. impressions in the three months ending September 30, and almost a third of all U.K. display ads at a whopping 31.1 percent. The company's closest competitor in terms of ad volume in the U.S. was Yahoo sites, which published 11 percent of display ads. Microsoft sites in the U.K. served up a 6.2 percent share of display ads.

Online Display* Advertising Market Overview
Q3 2010 vs. Q3 2009
Q3 2009 Q3 2010 Change (%)
U.S. Display Ad Impressions (MM) 1,049,787 1,284,315 22
U.K. Display Ad Impressions (MM) 164,734 221,113 34
Source: comScore Ad Metrix 2010
*Display ads include static and rich media ads; excludes video ads, house ads and very small ads (< 2,500 pixels in dimension)

Top 10 U.S. Online Display Ad* Publishers, Q3 2010
Total Display Ad Impressions (MM) Share of Display Ad Impressions (%)
Facebook.com 297,046 23.1
Yahoo Sites 140,949 11
Microsoft Sites 64,009 5
Fox Interactive Media 48,252 3.8
Google Sites 35,043 2.7
AOL, Inc. 32,330 2.5
Turner Network 21,268 1.7
Glam Media 13,274 1
eBay 8,421 0.7
ESPN 8,261 0.6
Source: comScore Ad Metrix 2010
*Display ads include static and rich media ads; excludes video ads, house ads and very small ads (< 2,500 pixels in dimension)

Top 10 U.K. Online Display Ad* Publishers, Q3 2010
Total Display Ad Impressions (MM) Share of Display Ad Impressions (%)
Facebook.com 68,687 31.1
Microsoft Sites 13,692 6.2
eBay 8,800 4
Google Sites 8,160 3.7
Yahoo Sites 7,778 3.5
Glam Media 2,807 1.3
Trader Media Group 2,267 1
AOL, Inc. 2,109 1
Bebo.com 1,635 0.7
Amazon Sites 1,596 0.7
Source: comScore Ad Metrix 2010
*Display ads include static and rich media ads; excludes video ads, house ads and very small ads (< 2,500 pixels in dimension)

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Resources

Jobs

    • Executive Assistant
      Executive Assistant (Agora Inc. ) - BaltimoreAgora Inc., an international publishing company, located in the Mt. Vernon district of Baltimore, MD...
    • Paid Search Specialist
      Paid Search Specialist (Boathouse, Inc.) - Waltham&nbsp; Boathouse is looking for a Paid Search Specialist to work as a part of the Digital Acquisition...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New YorkJOB TITLE: &nbsp;&nbsp;&nbsp; Paid Search / Search Engine Marketing...