Home  › Media › Media Buying

Yahoo Names Top Sales Exec for North America

  |  November 10, 2010   |  Comments

Wayne Powers, a former Time Media Group exec, will be based in New York.

yahoowaynepowersAmid upheaval in Yahoo's ad sales operation, the company has hired a new sales head for North America. Wayne Powers, formerly president of the Time Inc. Media Group, will now serve as SVP advertising sales for North America at Yahoo, and will be based in New York.

Powers (pictured above) will report to another recent hire, EVP of the Americas, Ross Levinsohn. Levinsohn was named as the replacement for longtime Yahoo exec Hilary Schneider in late October.

Powers oversaw Time's ad partnerships starting in 2006, and was responsible for developing and launching the publisher's digital network. He also acted as president of Time's integrated sales group, Media Networks, in addition to Targeted Media, a division of Time that offers sponsored magazine cover wraps. Powers also worked as a sales exec with CPG firms including Nestle and Dole Packaged Foods.

In August, Yahoo altered its sales operation, removing a position once held by online ad sales vet Joanne Bradford. Rather than replace Bradford in the SVP of U.S. revenue and market development role, the company deleted the position, leaving top sales staff duties to the EVP of the Americas - until recently held by Schneider.

"This organizational change will elevate the strong executive talent at Yahoo and accelerate our momentum in the marketplace," said the company in August when it announced the change.

Tags:

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Resources

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...