Yahoo Names Top Sales Exec for North America
Wayne Powers, a former Time Media Group exec, will be based in New York.
Wayne Powers, a former Time Media Group exec, will be based in New York.
Amid upheaval in Yahoo’s ad sales operation, the company has hired a new sales head for North America. Wayne Powers, formerly president of the Time Inc. Media Group, will now serve as SVP advertising sales for North America at Yahoo, and will be based in New York.
Powers (pictured above) will report to another recent hire, EVP of the Americas, Ross Levinsohn. Levinsohn was named as the replacement for longtime Yahoo exec Hilary Schneider in late October.
Powers oversaw Time’s ad partnerships starting in 2006, and was responsible for developing and launching the publisher’s digital network. He also acted as president of Time’s integrated sales group, Media Networks, in addition to Targeted Media, a division of Time that offers sponsored magazine cover wraps. Powers also worked as a sales exec with CPG firms including Nestle and Dole Packaged Foods.
In August, Yahoo altered its sales operation, removing a position once held by online ad sales vet Joanne Bradford. Rather than replace Bradford in the SVP of U.S. revenue and market development role, the company deleted the position, leaving top sales staff duties to the EVP of the Americas – until recently held by Schneider.
“This organizational change will elevate the strong executive talent at Yahoo and accelerate our momentum in the marketplace,” said the company in August when it announced the change.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceIn a deal that one observer called “the saddest $5 billion deal in tech history,” Yahoo agree to sell itself to telecommunications gi...
View articleVerizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants. Rea...
View articleThe Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...
View articleYahoo-owned microblogging service Tumblr is jumping into the trendy live video market, but it isn’t doing it the way one might expect. As detail...
View articleGoogle's Alphabet is the world's largest media owner by media revenue, according to Zenith's Top 30 Global Media Owners list, but China's Baidu is rai...
View articleTo achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy. Read More...
View articleHere are eight refined tips to make sure that you're getting the most out of your native advertising strategy and enjoying the highest levels of consu...
View articleNative advertising is all the rage in digital marketing, though not everyone quite gets it. Here are some of its pluses and minuses, as well as exampl...
View article