Home  › Media › Media Buying

Yahoo Names Top Sales Exec for North America

  |  November 10, 2010   |  Comments

Wayne Powers, a former Time Media Group exec, will be based in New York.

yahoowaynepowersAmid upheaval in Yahoo's ad sales operation, the company has hired a new sales head for North America. Wayne Powers, formerly president of the Time Inc. Media Group, will now serve as SVP advertising sales for North America at Yahoo, and will be based in New York.

Powers (pictured above) will report to another recent hire, EVP of the Americas, Ross Levinsohn. Levinsohn was named as the replacement for longtime Yahoo exec Hilary Schneider in late October.

Powers oversaw Time's ad partnerships starting in 2006, and was responsible for developing and launching the publisher's digital network. He also acted as president of Time's integrated sales group, Media Networks, in addition to Targeted Media, a division of Time that offers sponsored magazine cover wraps. Powers also worked as a sales exec with CPG firms including Nestle and Dole Packaged Foods.

In August, Yahoo altered its sales operation, removing a position once held by online ad sales vet Joanne Bradford. Rather than replace Bradford in the SVP of U.S. revenue and market development role, the company deleted the position, leaving top sales staff duties to the EVP of the Americas - until recently held by Schneider.

"This organizational change will elevate the strong executive talent at Yahoo and accelerate our momentum in the marketplace," said the company in August when it announced the change.

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...