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Yahoo's 'Local Offers' Aggregates Biggest Daily Deal Services

  |  November 16, 2010   |  Comments

Yahoo amasses deals and specials from 16 of the biggest daily deals marketers. The move throws cold water on rumors of a Groupon acquisition.

Yahoo today launched a beta version of a daily deals channel called "Local Offers," which will give further distribution to most of the niche's biggest names. All told, those partners include Groupon, LivingSocial, Gilt City, BloomSpot, BuyWithMe, DealOn, Zozi, CrowdSavings, Lifebooker, FreshGuide, Scoop St, Goldstar, HomeRun, Tippr, Coupons.com, and Valpak.

"It's a revenue share model that is mutually beneficial," a Yahoo spokesperson explained via e-mail. "We're testing in various areas of the home page, and you can imagine these offers appearing in other areas across Yahoo" such as Mail.

The move to aggregate deals from various platforms seems to throw cold water on a recent rumor that Yahoo may buy Groupon. By amassing such services, the Sunnyvale, CA-based Internet giant would avoid the huge cost of buying Groupon or launching its own competitor.

Yahoo joins Yelp, Facebook and White Pages as companies that have recently delved into the daily deals game.

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ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

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