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Hulu Serves Over A Billion Video Ads in October

  |  November 16, 2010   |  Comments

Long-form video site served twice as many ads as other video properties over the course of the month.

Long-form video site Hulu served 1.1 billion video ad impressions in October, representing significant growth over the 794 million it served in September, according to data from comScore.

Meanwhile video ad network Tremor Media continued to occupy the number two position, growing the number of ads it served by around 7 million to reach a total of 533 million, while BrightRoll's network saw a considerable dip in the number of ads it served at 374 million in October, versus 476 million in September.

In terms of videos viewed, Google continued is dominance of the landscape thanks largely to its YouTube property. Overall, U.S. users spent an average of 271.6 minutes viewing video on Google sites over the course of the month, representing a 10 minute increase over September.

Top U.S. Online Video Properties by Video Ads Viewed October 2010
Property Video Ads (000) Reach of U.S. Population(%)
Total Internet : Total Audience 4,678,336 45.5
Hulu 1,109,899 9.7
Tremor Media Video Network 533,201 25.1
ADAP.TV 434,839 20.1
BrightRoll Video Network 374,394 21.1
CBS Interactive 270,346 9.7
Microsoft Sites 227,398 7.4
CWTV.com 202,842 1.3
SpotXchange Video Ad Network 193,765 11.2
AOL, Inc. 172,327 9.1
Google Sites 170,509 13.9
Source: comScore Video Metrix

 

Top U.S. Online Video Content Properties by Unique Viewers October 2010
Property Unique Viewers July (000) Minutes per Viewer
Total Internet : Total Audience 175,186 908.0
Google Sites 146,346 271.6
Yahoo Sites 53,839 30.3
Viacom Digital 52,885 53.7
Vevo 47,569 77.9
Facebook.com 47,423 17.1
Microsoft Sites 47,095 38.9
AOL, Inc. 43,381 22.9
Fox Interactive Media 38,478 16.5
Break Media Network 31,115 41.2
Hulu 29,650 207.8
Source: comScore Video Metrix

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ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

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