Radio Shack launched a holiday season campaign on Foursquare today with a trio of lucrative rewards: 10 percent off for every store check-in; 15 percent off for store "mayors;" and 20 percent off for unlocking the "Holiday Heroes" badge.
What's intriguing about the badge is that it doesn't require all of the check-ins to be at Radio Shack's 4,000-plus stores. For instance, if consumers follow the brand on Foursquare and check in at two "Hero Hotspots," they'll earn the badge. According to Radio Shack's Foursquare page, the so-called hotspots include gyms, coffee shops, train stations, and other places. After two check-ins, the consumers then need to check-in at a Radio Shack to pick up the 20 percent discount.
Fort Worth, TX-based Radio Shack was not available to clarify whether there would be limits on the number of badge earners or when the campaign will end.
The electronics retail brand is one of nine "Partner Badge" companies that Foursquare announced on its blog on Tuesday. Two more examples: American Red Cross will use its badge to drive blood donations and the Museum of Modern Art in New York City will give membership discount offers to those who unlock its badge.
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Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
March 19, 2014