Home  › Marketing › Strategies

Dachis Amps up Youth Focus With Acquisition of Archrival

  |  November 18, 2010   |  Comments

Archrival is a social media outreach firm and a Facebook "preferred developer."

Dachis Group, a social media consultancy based in Austin, TX, is hoping to amp up its youth marketing cred with the acquisition of Archrival, a social media outreach firm and one of the 14 original Facebook "preferred developers."

Terms of the deal were not disclosed. Combined, the two companies boast about 150 employees and nine offices, including Archrival's Lincoln, NE headquarters.

Archrival is known for developing youth-oriented smart phone apps, videos and Facebook pages for brands like Red Bull, ESPN and Hormel Foods. Among Archrival's work for Red Bull was Red Bull Stash, a promotion that sent consumers looking for hidden stashes of the drink around the country using clues provided via Facebook and a smartphone app.

Despite knowing how important youth outreach is, "most companies aren’t prepared to actually connect and communicate with youth culture," said Clint Runge, co-founder and creative director of Archrival, in a written statement. His company's approach, he said, went "beyond advertising" to make the connection.

Existing Dachis clients include American Express, AOL, AT&T, Bud Light and Calvin Klein. Archrival will continue to function under its own name, but will add "a Dachis company."

Facebook launched its Preferred Developer program in December to 2009 to help connect marketers with developers that had a history of creating reliable content for the site.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...