Home  › Media › Mobile
nissaniad

Apple Signs Brands for European iAd Launch

  |  November 18, 2010   |  Comments

Renault, L’Oréal, and numerous other advertisers hope to see iAd campaigns live in Europe by Christmas.

Apple plans to launch its iAd in-app mobile advertising product in the U.K. and France in December, with ads from launch partners L’Oréal, Renault, Louis Vuitton, and a slew of other top brands. The product will also launch in Germany in January, Apple said. It would not specify if or when it will be extended to other European markets.

Speaking with ClickZ News, Renault's communications manager for marketing, Raphaelle Gomez, said the brand will be the exclusive iAd automotive sponsor at launch - as Nissan was in the U.S. - but did not disclose how long that period of exclusivity will last.

The manufacturer is preparing to launch a range of electric vehicles next year, and Gomez suggested the iAd campaign will reflect the company's dedication to innovative technologies. "Our partnership with Apple is completely in line with our new strategy at Renault," she said. "The iAd is the perfect way to start our marketing and communications efforts around electric vehicles... it appeals to users of new technologies and to a younger audience."

Gomez said the Renault ads will go live "before the end of the year," across all three available European markets.

Also among the launch advertisers for iAd in Europe are Nespresso, Perrier, Unilever, Citi, Evian, LG Display, AB InBev, Turkish Airlines and U.K.-based radio station Absolute Radio.

Recent reports suggested Apple had a harder time selling the product to European brands than it did to U.S. ones prior to its launch there in July. According to the Financial Times, the company was forced to accept buys below its self-imposed $1 million minimum spend to attract the major European brands it sought for its first wave of sponsors.

Commenting on the European launch in a press release, Apple’s VP of iAd, Andy Miller, said the company has doubled the number of advertisers on its network since it launched in July.

As in the U.S., developers implementing the ads will receive 60 percent of the revenue generated from their sale, with advertisers paying on a hybrid cost-per-impression and cost-per-click basis.

Earlier this month, Apple also announced plans to launch the iAd in Japan early next year, but opted to outsource sales and creative duties to local agency group Dentsu instead of handling those functions in-house as it is in the U.S. and Europe.

Apple's insistence on handling creative production for the ads has caused friction with some brands and agencies in the U.S., and reportedly led some to cancel their campaigns completely. The Fincancial Times reported the European launch of the product has already been delayed by a matter weeks, so whether or not Apple's December deadline for the ads will be met remains to be seen.

ClickZ Live San Francisco August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...