Yahoo and Microsoft's Bing search alliance makes little progress since August.
Search giant Google grew its market share marginally in October, as did its major rival Microsoft, according to data from online measurement firm comScore. Yahoo and AOL saw their share of searches decline, meanwhile, alongside Ask.com.
Following the search alliance reached by Yahoo and Microsoft last year, market share for the pair appears to have stabilized at around 28 percent, fluctuating by less than 1 percentage point(0.1) since August.
|Explicit Core Share* of U.S. Searches Among Leading Providers, October 2010 vs September 2010|
|Share of Searches (%)|
|Domain||September 2010||October 2010||
Note: Data is based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
*Excludes contextually driven searches that do not reflect specific user intent to interact with search results.
|Source: comScore 2010|
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Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
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