Yahoo and Microsoft's Bing search alliance makes little progress since August.
Search giant Google grew its market share marginally in October, as did its major rival Microsoft, according to data from online measurement firm comScore. Yahoo and AOL saw their share of searches decline, meanwhile, alongside Ask.com.
Following the search alliance reached by Yahoo and Microsoft last year, market share for the pair appears to have stabilized at around 28 percent, fluctuating by less than 1 percentage point(0.1) since August.
|Explicit Core Share* of U.S. Searches Among Leading Providers, October 2010 vs September 2010|
|Share of Searches (%)|
|Domain||September 2010||October 2010||
Note: Data is based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
*Excludes contextually driven searches that do not reflect specific user intent to interact with search results.
|Source: comScore 2010|
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.