visitor-trend-graph2

SMBs Applaud Newly Available Facebook Page Analytics

  |  November 29, 2010   |  Comments

Restaurants, bars, and retailers with less than 10,000 likes can now see how Facebook messages perform.

visitor-trend-graph2Small businesses can now obtain the same Facebook data that the big boys have been analyzing since January. While the Palo Alto, CA-based social site had been offering page analytics only to brands with more than 10,000 likes, all companies are now privy to the same information.

Such data includes the number of impressions each post generates, as well as what percentage of fans either "liked" or otherwise interacted with a post. It also involves monthly active users (MAUs). Page administrators for small businesses will be able to view such information retroactively to June 25, 2010, according to a Facebook blog post on Nov. 23.

Small business owners sound pleased about the development.

"If I can see what posts are going to generate the most interest, I am going to keep posting those kinds of messages," said Jenny Cheifetz, owner of confectionary brand The Sugar Mommy, which has 280 Facebook "likers" and is based in Bedford, NH. "Whatever feedback we can get is great."

Joe Sorge, owner of AJ Bombers, leverages Facebook, Twitter, Foursquare, a burger blog, and other social media on a regular basis to drive foot traffic into his Milwaukee, WI-based burger joint. He echoed Cheifetz's sentiment that being able to see what's effective on his Facebook page (2,200 "likes") could be of great marketing value.

"I'm always interested in engagement analytics," Sorge explained. "Seeing how many impressions the posts get will be helpful... I would like to know more about how pictures and videos perform in terms of engagement."

In addition, Facebook's blog post said all unique users that see a brand's posts will now be counted among a page’s monthly active users. Before, MAUs were only counted if they had "liked" a brand or commented on its wall.

Tags:

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Analytics newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...