SMBs Applaud Newly Available Facebook Page Analytics

Restaurants, bars, and retailers with less than 10,000 likes can now see how Facebook messages perform.

visitor-trend-graph2Small businesses can now obtain the same Facebook data that the big boys have been analyzing since January. While the Palo Alto, CA-based social site had been offering page analytics only to brands with more than 10,000 likes, all companies are now privy to the same information.

Such data includes the number of impressions each post generates, as well as what percentage of fans either “liked” or otherwise interacted with a post. It also involves monthly active users (MAUs). Page administrators for small businesses will be able to view such information retroactively to June 25, 2010, according to a Facebook blog post on Nov. 23.

Small business owners sound pleased about the development.

“If I can see what posts are going to generate the most interest, I am going to keep posting those kinds of messages,” said Jenny Cheifetz, owner of confectionary brand The Sugar Mommy, which has 280 Facebook “likers” and is based in Bedford, NH. “Whatever feedback we can get is great.”

Joe Sorge, owner of AJ Bombers, leverages Facebook, Twitter, Foursquare, a burger blog, and other social media on a regular basis to drive foot traffic into his Milwaukee, WI-based burger joint. He echoed Cheifetz’s sentiment that being able to see what’s effective on his Facebook page (2,200 “likes”) could be of great marketing value.

“I’m always interested in engagement analytics,” Sorge explained. “Seeing how many impressions the posts get will be helpful… I would like to know more about how pictures and videos perform in terms of engagement.”

In addition, Facebook’s blog post said all unique users that see a brand’s posts will now be counted among a page’s monthly active users. Before, MAUs were only counted if they had “liked” a brand or commented on its wall.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior

Whitepaper | Mobile US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups

Whitepaper | Analyzing Customer Data Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people

Whitepaper | Digital Marketing Learning to win the talent war: how digital marketing can develop its people

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy

Report | Digital Transformation Engagement To Empowerment - Winning in Today's Experience Economy

4w

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource