MySpace Extends Entertainment Makeover with Mobile Site, App

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MySpace is furthering its transformation from a social networking site to an entertainment hub with a new mobile website and iPhone app.

Both platforms will center on music and interaction with artists. The iPhone app will access the user's iTunes library to create a news stream populated by his or her favorite bands. The app will also allow users to upload photos and videos, browse friends' profiles and generally interact with MySpace. The app will be available for iPhone before Christmas, with an Android version set for release in January. Bjorn Laurin, VP and GM of mobile with MySpace, said the company is also currently in talks with Nokia to create a version of the app compatible with its devices.

The mobile site, accessible starting Tuesday, November 30, also provides easy access to users' favorite artists and music, as well as the ability to browse media on MySpace such as pictures and videos. It is compatible with all iPhone, iPod touch, Android and Palm phones, plus select Nokia and BlackBerry devices.

MySpace announced earlier this month a partnership with Facebook to become a music-centric entertainment hub rather than a primary social networking destination. MySpace users can now connect to their Facebook likes and interests while on MySpace through Facebook Connect, letting Myspace make better use of its music and entertainment content.

Both the mobile app and Web site will contain some form of display advertising, said Laurin, though the app advertising will be "much more interactive." Advertisers can buy packages that include all MySpace properties or they can buy space on the app or mobile website alone.