Home  › Marketing › Strategies

Cyber Monday Sets Single-Day Record as Sales Surpass $1B

  |  December 1, 2010   |  Comments

Monday was the heaviest online spending day in history, according to comScore.

The robust online shopping season continued this week as Cyber Monday sales surpassed the billion dollar mark for the first time ever, making it the heaviest online spending day in history, according to comScore.

Online sales in the U.S. reached $1.028 billion on Monday, November 29, up from $887 million on the same day last year, an increase of 16 percent, the researcher said.

Those numbers are consistent with the overall increase in Web sales for the entire holiday season to date: $13.55 billion since November 1, up from $12 billion in 2009, a 13 percent increase.

The Cyber Monday success comes on the heels of a record-breaking Black Friday, when comScore estimates Web sales reached $648 million in the U.S., an increase of 9 percent over last year, according to comScore. Other research firms placed that number as high as 16 percent.

Cyber Monday's stats contain more evidence that shoppers aren’t just spending more as a group, but individually. The average purchase per buyer was $114, up from $102 last year, an increase of 12 percent, according to comScore. A little less than half of those purchases were made from work (49 percent), a slight decrease from 2009 (52 percent), a fact that comScore attributed to the increasing availability of home broadband access in the U.S.

Gian Fulgoni, chairman of comScore, cautioned that although online sales numbers were encouraging so far, much of the increased activity might be due to unusually aggressive discounts from retailers. "While we anticipate that there will be more billion-dollar spending days ahead as we get deeper into the season," he said in a written statement, "only time will tell if overall consumer online spending remains at the elevated levels we’ve seen thus far.”

 

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...