Groupon buys uBuyiBuy, Beeconomic, and Atlaspost, giving it a presence in Hong Kong, Singapore, Philippines, and Taiwan.
Hong Kong-- As rumors swirl about a possible Google buyout, Groupon has acquired four local deal sites to strengthen its presence in Asia. The new outposts become part of its global network of roughly 33 million subscribers in 35 countries.
In August this year, Groupon acquired Qpod in Japan. With its new round of acquisitions, Groupon launches in Hong Kong, Singapore, Philippines and Taiwan via uBuyiBuy, Beeconomic, and Atlaspost. Terms of the deals were not disclosed.
Rob Solomon, president and chief operating officer for Groupon, said expansion into the region is an important next step, allowing Groupon to tap an Internet-savvy customer base to generate increased sales for local merchants.
He added that in Taiwan, group buying is part of the culture, so it's a concept many consumers are already familiar with.
Taiwan’s Atlaspost started as a map-based social network that enables users to build their profiles through blogging and photo tagging on Google Maps. In August 2010, the location-based social networking site evolved into a group buying platform that offers daily deal services to more than 1.2 million users in the city.
All three sites will adopt the Groupon brand name and design elements in the coming months.
Although collective shopping sites like Groupon has taken off in North America, some argue the model originated in China as “Tuangou,” loosely translated as "group buying."
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Sept 5 to take advantage of Super Saver Rates!
Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT