Home  › Social › Social Commerce

Groupon Expands Asia Footprint With 3 Acquisitions

  |  December 1, 2010   |  Comments   |  

Groupon buys uBuyiBuy, Beeconomic, and Atlaspost, giving it a presence in Hong Kong, Singapore, Philippines, and Taiwan.

Hong Kong-- As rumors swirl about a possible Google buyout, Groupon has acquired four local deal sites to strengthen its presence in Asia. The new outposts become part of its global network of roughly 33 million subscribers in 35 countries.

In August this year, Groupon acquired Qpod in Japan. With its new round of acquisitions, Groupon launches in Hong Kong, Singapore, Philippines and Taiwan via uBuyiBuy, Beeconomic, and Atlaspost. Terms of the deals were not disclosed.

Rob Solomon, president and chief operating officer for Groupon, said expansion into the region is an important next step, allowing Groupon to tap an Internet-savvy customer base to generate increased sales for local merchants.

He added that in Taiwan, group buying is part of the culture, so it's a concept many consumers are already familiar with.

Taiwan’s Atlaspost started as a map-based social network that enables users to build their profiles through blogging and photo tagging on Google Maps. In August 2010, the location-based social networking site evolved into a group buying platform that offers daily deal services to more than 1.2 million users in the city.

All three sites will adopt the Groupon brand name and design elements in the coming months.

Although collective shopping sites like Groupon has taken off in North America, some argue the model originated in China as “Tuangou,” loosely translated as "group buying."

 

Subscribe to ClickZ Asia to receive your weekly dose of the region's latest trends, tips, and insights straight to your inbox.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Adaline Lau

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...