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HP Enlists Supermodel for YouTube Effort Aimed at Moms

  |  December 3, 2010   |  Comments

"Chief Household Officer" videos promote "ePrint" initiative.

veronica-webb-1-sizedHewlett-Packard hopes supermodel turned "business mom" Veronica Webb can successfully kick-start its new online video series launching today. The YouTube-based series - dubbed "Chief Household Officer" - entails eight videos promoting HP's "ePrint" printer line.

Webb is featured in the first two videos (one embedded below) highlighting HP printers while providing an inside peek into her daily life as an entrepreneur and single mom in New York City. Future episodes are slated to feature other business moms such as Angela Jia-Kim, founder of organic beauty line Om Aroma; and Audrey McClellan, founder of website MomGenerations.com.

Howcast developed and produced HP's videos, which will range from 2:30 to 3:30 minutes long. A spokesperson for the New York-based online video company said that while the series premieres today, "each of the subsequent episodes will be posted on Wednesdays."

The initiative's YouTube channel is re-skinned with HP creative, as clickable ads present themselves throughout the page. David Grubb, global media director for Palo Alto, CA-based HP, suggested that working moms are an increasingly important demographic for HP's printer line and other products.

"Multitasking moms are always looking for easier ways to balance their professional and personal lives, and HP is dedicated to being a partner in helping them do it all," he said. "We are very excited to work with such strong, successful women throughout the [video] series, which we hope will shed light on useful management and tech tactics that everyday moms can apply to take charge of their homes."



Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

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