Home  › Media › Video
veronica-webb-1-sized

HP Enlists Supermodel for YouTube Effort Aimed at Moms

  |  December 3, 2010   |  Comments

"Chief Household Officer" videos promote "ePrint" initiative.

veronica-webb-1-sizedHewlett-Packard hopes supermodel turned "business mom" Veronica Webb can successfully kick-start its new online video series launching today. The YouTube-based series - dubbed "Chief Household Officer" - entails eight videos promoting HP's "ePrint" printer line.

Webb is featured in the first two videos (one embedded below) highlighting HP printers while providing an inside peek into her daily life as an entrepreneur and single mom in New York City. Future episodes are slated to feature other business moms such as Angela Jia-Kim, founder of organic beauty line Om Aroma; and Audrey McClellan, founder of website MomGenerations.com.

Howcast developed and produced HP's videos, which will range from 2:30 to 3:30 minutes long. A spokesperson for the New York-based online video company said that while the series premieres today, "each of the subsequent episodes will be posted on Wednesdays."

The initiative's YouTube channel is re-skinned with HP creative, as clickable ads present themselves throughout the page. David Grubb, global media director for Palo Alto, CA-based HP, suggested that working moms are an increasingly important demographic for HP's printer line and other products.

"Multitasking moms are always looking for easier ways to balance their professional and personal lives, and HP is dedicated to being a partner in helping them do it all," he said. "We are very excited to work with such strong, successful women throughout the [video] series, which we hope will shed light on useful management and tech tactics that everyday moms can apply to take charge of their homes."

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...