Monday represented the heaviest day of U.S. online spending in history, according to comScore.
Online spending in the U.S. reached $1.028 billion this Cyber Monday, growing 16 percent over the same day last year and representing the heaviest U.S. online shopping day on record, according to data from comScore.
As well as spending more overall, consumers also spent more per purchase, with an average transaction value of over $60 dollars, up 10 percent versus the same day in 2009. Dollars per buyer, meanwhile, rose by 12 percent.
For the holiday season-to-date, a total of $13.55 billion has been spent online, the measurement firm said, marking a 13 percent increase versus the corresponding days last year.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Hong Kong, May 5-6, 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT