The cost of travel and automotive search ads rose considerably in November.
The cost of paid search ads in the automotive, finance, retail, and travel categories rose substantially in November, on a year-over-year basis, according to search ad management platform provider Efficient Frontier.
Despite a slight month-over-month decrease in CPCs for the travel category, the cost of ads in the sector grew 37 percent, year-over-year. Automotive, meanwhile, also experienced strong year-over-year growth of 24 percent, and a month-over-month rise of 11 percent.
The retail category experienced year-over-year growth of 6 percent, but Efficient Frontier predicts strong increases in CPC prices during December, thanks to the holiday period.
U.S. Average Search CPC by Category,
|Category||CPC November 2009 ($)||CPC October 2010 ($)||CPC November 2010 ($)||Month-over-Month Change (%)||Year-over-Year Change, October (%)|
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
September 9, 2015
12pm ET/9am PT
September 16, 2015
12pm ET/9am PT
September 23, 2015
12pm ET/ 9am PT