The cost of travel and automotive search ads rose considerably in November.
The cost of paid search ads in the automotive, finance, retail, and travel categories rose substantially in November, on a year-over-year basis, according to search ad management platform provider Efficient Frontier.
Despite a slight month-over-month decrease in CPCs for the travel category, the cost of ads in the sector grew 37 percent, year-over-year. Automotive, meanwhile, also experienced strong year-over-year growth of 24 percent, and a month-over-month rise of 11 percent.
The retail category experienced year-over-year growth of 6 percent, but Efficient Frontier predicts strong increases in CPC prices during December, thanks to the holiday period.
U.S. Average Search CPC by Category,
|Category||CPC November 2009 ($)||CPC October 2010 ($)||CPC November 2010 ($)||Month-over-Month Change (%)||Year-over-Year Change, October (%)|
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Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
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Gartner Magic Quadrant for Digital Commerce
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Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
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