November Paid Search CPCs Rose

• Tweet
• Buffer

The cost of paid search ads in the automotive, finance, retail, and travel categories rose substantially in November, on a year-over-year basis, according to search ad management platform provider Efficient Frontier.

Despite a slight month-over-month decrease in CPCs for the travel category, the cost of ads in the sector grew 37 percent, year-over-year. Automotive, meanwhile, also experienced strong year-over-year growth of 24 percent, and a month-over-month rise of 11 percent.

The retail category experienced year-over-year growth of 6 percent, but Efficient Frontier predicts strong increases in CPC prices during December, thanks to the holiday period.

U.S. Average Search CPC by Category, November and October 2010
Category	CPC November 2009 ($)	CPC October 2010 ($)	CPC November 2010 ($)	Month-over-Month Change (%)	Year-over-Year Change, October (%)
Automotive	0.51	0.57	0.63	11	24
Finance	1.91	2.07	2.11	2	10
Retail	0.47	0.46	0.50	9	6
Travel	0.51	0.71	0.70	-1	37
Source: 2010