Ashe was CEO of CNET and helped broker the tech site's sale to CBS. He's led the interactive unit for a year.
Neil Ashe is stepping down as president of CBS Interactive, a position he assumed approximately a year ago.
Ashe was CEO of CNET and helped broker the tech site's sale to CBS in 2008. He later took charge of CBS's digital properties, including mobile, when previous interactive head Quincy Smith stepped down. A spokesperson said CBS expects to name a replacement by the middle of 2011.
AllThingsD first reported his departure.
"Neil has helped make CBSi into the successful and profitable business it is today," said a statement from CBS. "Looking out into 2011, we are working on a relaxed timeframe to name a successor to his post, as he embarks on his next great thing."
In October, CBS Interactive had 82.6 million U.S. unique users by comScore's count, up from 59.1 million a year earlier. Since Ashe took charge, the company has sought to go it alone in online ad sales, nixing its ad network relationships and selling its inventory exclusively in-house.
"What we're saying is, we've got the audience, sales force, technical capabilities in-house," Ashe told ClickZ at the time. "We have no need for third parties."
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
Wednesday, July 23, 2014