African-Americans and Latinos are also over twice as likely to use Twitter compared with white users, the survey claims.
Eight percent of adult U.S. Internet users now use Twitter, representing six percent of the overall U.S. population, according to research conducted by the Pew Research Center's Internet & American Life Project.
The survey, the results of which were published today, questioned a sample of over 2,250 nationally representative respondents, and also concluded African-American and Hispanic users are over twice as likely to make use of the social network compared with white users. 18 percent of Hispanic respondents and 13 percent of black respondents said they use the service, compared with 5 percent of white respondents, suggesting it has far greater penetration among non-white audiences, although those audiences are likely smaller.
The research also found, perhaps unsurprisingly, that 18- to 29 year-old users are the widest adopters of Twitter, with 14 percent in that age range claiming to use it, compared with seven percent of 30- to 49-year-olds, six percent of 50- to 64-year-olds, and 4 percent of users over 65.
Urban residents meanwhile are twice as likely to use Twitter as rural dwellers, and users with at least some college education are roughly twice as likely to make use of it compared with those with a High School diploma. The survey also identified a potential gender discrepancy in the Twitter's audience, with 10 percent of female users claiming to use it compared with just seven percent of men.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014
September 23, 2014