African-Americans and Latinos are also over twice as likely to use Twitter compared with white users, the survey claims.
Eight percent of adult U.S. Internet users now use Twitter, representing six percent of the overall U.S. population, according to research conducted by the Pew Research Center's Internet & American Life Project.
The survey, the results of which were published today, questioned a sample of over 2,250 nationally representative respondents, and also concluded African-American and Hispanic users are over twice as likely to make use of the social network compared with white users. 18 percent of Hispanic respondents and 13 percent of black respondents said they use the service, compared with 5 percent of white respondents, suggesting it has far greater penetration among non-white audiences, although those audiences are likely smaller.
The research also found, perhaps unsurprisingly, that 18- to 29 year-old users are the widest adopters of Twitter, with 14 percent in that age range claiming to use it, compared with seven percent of 30- to 49-year-olds, six percent of 50- to 64-year-olds, and 4 percent of users over 65.
Urban residents meanwhile are twice as likely to use Twitter as rural dwellers, and users with at least some college education are roughly twice as likely to make use of it compared with those with a High School diploma. The survey also identified a potential gender discrepancy in the Twitter's audience, with 10 percent of female users claiming to use it compared with just seven percent of men.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT