Home  › Stats › Audience/Traffic

Six Percent of U.S. Adults Use Twitter, Pew Research Suggests

  |  December 9, 2010   |  Comments

African-Americans and Latinos are also over twice as likely to use Twitter compared with white users, the survey claims.

Eight percent of adult U.S. Internet users now use Twitter, representing six percent of the overall U.S. population, according to research conducted by the Pew Research Center's Internet & American Life Project.

The survey, the results of which were published today, questioned a sample of over 2,250 nationally representative respondents, and also concluded African-American and Hispanic users are over twice as likely to make use of the social network compared with white users. 18 percent of Hispanic respondents and 13 percent of black respondents said they use the service, compared with 5 percent of white respondents, suggesting it has far greater penetration among non-white audiences, although those audiences are likely smaller.

The research also found, perhaps unsurprisingly, that 18- to 29 year-old users are the widest adopters of Twitter, with 14 percent in that age range claiming to use it, compared with seven percent of 30- to 49-year-olds, six percent of 50- to 64-year-olds, and 4 percent of users over 65.

Urban residents meanwhile are twice as likely to use Twitter as rural dwellers, and users with at least some college education are roughly twice as likely to make use of it compared with those with a High School diploma. The survey also identified a potential gender discrepancy in the Twitter's audience, with 10 percent of female users claiming to use it compared with just seven percent of men.

Tags:

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...