Home  › Stats
mobilesmartphones

U.S. Mobile Ad Spend Up 138 Percent in 2010

  |  December 14, 2010   |  Comments

Google attracted the lion's share of mobile ad spend in 2010, thanks to its dominance in mobile search.

Spending on mobile advertising in the U.S. will reach $877.2 million this year, up 138 percent from the $368 million spent in 2009, according to estimates from market intelligence firm IDC.

Despite the hype surrounding the rivalry between Google and Apple in the mobile ad space, the former attracted the majority of spending through the channel, thanks primarily to its offerings in the mobile search space. Google attracted 59 percent of overall mobile ad spend, IDC estimates, compared with a market share of 8.4 percent for Apple, and 6.8 percent for third place provider Millennial Media.

In the mobile display ad space specifically, however, Google has been far from dominant in 2010. IDC estimates Google and Apple attracted a 19 percent share of spend each, followed closely by Millennial Media with a 15.4 percent share. The firm says it expects Google to outpace Apple in display ad sales in 2011, however, as a result of the fact that sales of Android handsets will outpace those of Apple devices.

In terms of overall spend in 2011, IDC predicts a year-over-year growth rate of 120 percent, which would see overall mobile ad revenues reach almost $2 billion for the year.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! (August 10-12) Educating marketers for over 15 years, we return to San Francisco this August with our action-packed, educationally-focused agenda that will cover every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...