MySpace Renews Google Search Deal, Throws Display Into Mix

  |  December 16, 2010   |  Comments

Ailing social network extends existing search agreement and will also work with Google on display.

MySpace and Google have extended their existing search partnership, through which Google powers all search functions and search advertising for the social networking site.

Additionally, MySpace will now participate in Google's Display Network and DoubleClick Ad Exchange, through which its non-premium inventory will be sold.

Commenting on the multi-year deal, for which a timeframe was not disclosed, Nada Stirratt, MySpace Chief Revenue Officer, said simply, "We look forward to participating in the Google Display Network and DoubleClick Ad Exchange to increase yield across our display ad inventory," but did not reveal whether the firm will make cuts to its sales force as a result of that decision.

MySpace recently relauched in an attempt to reposition itself as an entertainment destination, and revealed a range of new ad formats it hopes will attract interest from premium advertisers. The site has been hemorrhaging users which have been defecting to rivals such as Facebook and Twitter.

Last month, however, Chase Carey, COO of MySpace parent News Corp. said the site is being judged "in quarters, not years." According to some media reports, News Corp. has been attempting to sell the property since March.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs