Home  › Marketing › Strategies

MDC Partners Purchases 72 And Sunny

  |  December 16, 2010   |  Comments

Digital shop boasts clients like K-Swiss, Nike, Carl’s Jr., and Discovery Channel.

Agency holding company MDC Partners has purchased a majority stake in 72 and Sunny for an undisclosed sum. Digital shop 72 and Sunny includes brand clients like K-Swiss, Nike, Carl’s Jr., Hardee’s, Discovery Channel, PacSun, and Bugaboo.

The development comes on the heels of MDC Partners’s Dec. 1 acquisition of Canada-based ad agency Capital C Communications, which has clients such as Pepsi Canada, Sun Life Assurance Company of Canada, Nissan Canada, and Unilever Canada. MDC's typical model has it investing in partial or whole ownership of stand-alone agencies while leaving executive management in place to preside over each business.

The Toronto-based holding company also has been known to utilize a strategy of combining properties for the sake of geographical foothold. As an example, in July, MDC Partners merged another agency, Zig, with Crispin Porter & Bogusky. That move appeared designed to benefit the latter with a local presence in Toronto, which Zig calls home. Whether it has similar plans for Los Angeles-based 72 and Sunny remains to be seen.

72 and Sunny founders John Boiler, Robert Nakata, and Glenn Cole established the agency in 2004 after working in the Portland, OR, and Amsterdam offices of Wieden & Kennedy. In a prepared statement, CEO Boiler said, "The partnership with MDC Partners allows us to test and expand on those ideas more quickly, which will ultimately benefit our culture, our people, and our clients.”

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...