Home  › Marketing › Strategies

Dachis Buys Powered, Becomes Largest Facebook Preferred Developer

  |  December 21, 2010   |  Comments

Acquisition brings Dachis headcount to more than 200.

Dachis Group has pulled off its second acquisition in a month, this one much bigger than the last. The social marketing firm has snatched up Powered Inc, as well as its subsidiaries StepChange Group, Drillteam, and Crayon.

Powered's business is closely aligned with Dachis': it helps companies develop and execute marketing and outreach strategies that rely heavily on social media. Since opening in 2006, it has worked for Nike, Frito-Lay, Ernst and Young, Toys “R” Us, T-Mobile, and Target, among others.

Terms of the deal were not disclosed.

In November Dachis acquired Archrival, a social media outreach firm that was also one of the 14 original Facebook "preferred developers." Dachis inherited that status with the acquisition, and now becomes the largest Facebook Preferred Developer in the world following the acquisition of Powered.

Dachis numbered 150 employees in nine offices following the Archrival acquisition. Powered and its subsidiaries make up a total of 80 employees, with offices in Austin, New York and Portland. Dachis did not previously have a New York presence.

“In our Social Business Customer Engagement practice, clients are asking us to help integrate their social efforts, and coordination becomes crucial,” said Peter Kim, managing director of Dachis, in a written statement. “With Powered’s capabilities and talent, Dachis Group enhances its ability to serve our global clients with a deep and effective offering across the social engagement spectrum.”


pro-rank-tracker-logoPro Rank Tracker is a cutting-edge ranking tracking tool for keeping you up-to-date with all the latest changes in the rankings of your websites and videos.


Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...