Dachis Group has pulled off its second acquisition in a month, this one much bigger than the last. The social marketing firm has snatched up Powered Inc, as well as its subsidiaries StepChange Group, Drillteam, and Crayon.
Powered's business is closely aligned with Dachis': it helps companies develop and execute marketing and outreach strategies that rely heavily on social media. Since opening in 2006, it has worked for Nike, Frito-Lay, Ernst and Young, Toys “R” Us, T-Mobile, and Target, among others.
Terms of the deal were not disclosed.
In November Dachis acquired Archrival, a social media outreach firm that was also one of the 14 original Facebook "preferred developers." Dachis inherited that status with the acquisition, and now becomes the largest Facebook Preferred Developer in the world following the acquisition of Powered.
Dachis numbered 150 employees in nine offices following the Archrival acquisition. Powered and its subsidiaries make up a total of 80 employees, with offices in Austin, New York and Portland. Dachis did not previously have a New York presence.
“In our Social Business Customer Engagement practice, clients are asking us to help integrate their social efforts, and coordination becomes crucial,” said Peter Kim, managing director of Dachis, in a written statement. “With Powered’s capabilities and talent, Dachis Group enhances its ability to serve our global clients with a deep and effective offering across the social engagement spectrum.”
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Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.
March 19, 2014