Home  › Marketing › Strategies
robertd

Hey 'Little Fockers,' We're Watching You on Facebook

  |  December 21, 2010   |  Comments

New comedy film has been running Facebook.com ads for 3 months, garnering 257,500 "likes."

While "Little Fockers" opens in theaters across the country on Wednesday, the family comedy has been using Facebook to build awareness since September. Marketers for the Paramount Pictures film have been buying Facebook.com ads consistently over the last three months and gradually building a "likes" audience.

Here's a breakdown of "Little Fockers" Facebook growth during recent weeks:

- Sept. 21: 71,300 "likes"

- Oct. 11: 86,100

- Oct. 28: 97,900

- Nov. 2: 110, 100

- Dec. 7: 188, 500

- Dec. 14: 217, 000

- Dec. 21: 257, 500

littlefockers12"Little Fockers" was originally supposed to premiere on July 30, but it was pushed back for casting/re-shooting issues. Paramount Pictures didn't respond to interview requests. However it's likely the movie's Facebook page had been up for months prior to ClickZ spotting the first ads in early fall.

Therefore, the buildup for the first 70,000-odd "likes" was probably incremental, as the brand had a level of established awareness due to being the third part in the "Meet the Parents" movie franchise.

In the end, the nearly 190,000 "likes" accrued since September appear to be attributable to the series of Facebook.com ads.

littlefockers

To create brand engagement and ultimately sell theater seats, "Little Fockers" marketers have been posting updates - often video clips and polls pertaining to the movie - to the Facebook page two or three times daily. It has also used the page to advertise co-promotions with tickets site Moviefone. Additionally, "Little Fockers" ran a $1,500 airfare giveaway on an app that used video, photos, and other interactive features.

Whether or not the efforts contribute to box office sales remains to be seen. But it's been intriguing to see Paramount Pictures run a three-month buildup on Facebook for the film.

Meanwhile, here are examples of Monday's Facebook posts for "Little Fockers:"

She may be new to the Little Fockers family, but Jessica Alba sure can throw a crazy sleepover - just ask MTV!

Take Little Fockers with you this holiday with the mobile app for iPhone/iPad and Android (search "Little Fockers" in the Android Market).

For our last week of Focker Favorites, vote between the best of Jack & Greg and a collection of those awkward family moments from all three films! Watch and vote for your favorite, and get ready to see Little Fockers, in theaters Wednesday!

 

 

Tags:

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • SEM & Product Listing Ads (PLA) Manager
      SEM & Product Listing Ads (PLA) Manager (Zappos.com) - Las VegasZappos IP, Inc. is looking for a SEM & Product Listing Ads (PLA) Manager! Why...
    • Senior Product Listing Ads (PLA) Coordinator
      Senior Product Listing Ads (PLA) Coordinator (Zappos.com) - Las VegasZappos IP, Inc. is looking for a Senior Product Listing Ads (PLA) Coordinator...
    • Sales Planner
      Sales Planner (Verve) - Los AngelesJob Information:   Planners at Verve are responsible for supporting all of the ad sales team’s pre...