Home  › Marketing › Strategies
robertd

Hey 'Little Fockers,' We're Watching You on Facebook

  |  December 21, 2010   |  Comments

New comedy film has been running Facebook.com ads for 3 months, garnering 257,500 "likes."

While "Little Fockers" opens in theaters across the country on Wednesday, the family comedy has been using Facebook to build awareness since September. Marketers for the Paramount Pictures film have been buying Facebook.com ads consistently over the last three months and gradually building a "likes" audience.

Here's a breakdown of "Little Fockers" Facebook growth during recent weeks:

- Sept. 21: 71,300 "likes"

- Oct. 11: 86,100

- Oct. 28: 97,900

- Nov. 2: 110, 100

- Dec. 7: 188, 500

- Dec. 14: 217, 000

- Dec. 21: 257, 500

littlefockers12"Little Fockers" was originally supposed to premiere on July 30, but it was pushed back for casting/re-shooting issues. Paramount Pictures didn't respond to interview requests. However it's likely the movie's Facebook page had been up for months prior to ClickZ spotting the first ads in early fall.

Therefore, the buildup for the first 70,000-odd "likes" was probably incremental, as the brand had a level of established awareness due to being the third part in the "Meet the Parents" movie franchise.

In the end, the nearly 190,000 "likes" accrued since September appear to be attributable to the series of Facebook.com ads.

littlefockers

To create brand engagement and ultimately sell theater seats, "Little Fockers" marketers have been posting updates - often video clips and polls pertaining to the movie - to the Facebook page two or three times daily. It has also used the page to advertise co-promotions with tickets site Moviefone. Additionally, "Little Fockers" ran a $1,500 airfare giveaway on an app that used video, photos, and other interactive features.

Whether or not the efforts contribute to box office sales remains to be seen. But it's been intriguing to see Paramount Pictures run a three-month buildup on Facebook for the film.

Meanwhile, here are examples of Monday's Facebook posts for "Little Fockers:"

She may be new to the Little Fockers family, but Jessica Alba sure can throw a crazy sleepover - just ask MTV!

Take Little Fockers with you this holiday with the mobile app for iPhone/iPad and Android (search "Little Fockers" in the Android Market).

For our last week of Focker Favorites, vote between the best of Jack & Greg and a collection of those awkward family moments from all three films! Watch and vote for your favorite, and get ready to see Little Fockers, in theaters Wednesday!

 

 

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...