Primary product is Aprimo Marketing Studio, available in B2C and B2B formats.
Data warehousing company Teradata has agreed to acquire Aprimo, a marketing software company, for $525 million.
The acquisition boosts Teradata's cloud computing capabilities at a time when clients are increasingly looking to store their data somewhere other than their own computers. It also provides entry for Teradata into the integrated marketing management sector.
Aprimo's primary marketing software product is Aprimo Marketing Studio, which is available in both B2C and B2B formats.
As part of the deal, Teradata will assume $25 million of Aprimo cash at closing, which is expected in the first quarter of 2011.
“We believe our combined value proposition, Teradata’s powerful business analytics and Aprimo’s cloud-based Integrated Marketing Software come at a time when marketers are consolidating and integrating their marketing teams and systems while demanding more strategic analytics and intelligence," said Bill Godfrey, CEO of Aprimo, in a written statement.
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT