Facebook, Twitter, iPad Ads and More: What Mattered in 2010
Kate Kaye | December 29, 2010
From Facebook's Like button expansion to Twitter's first ads, the stories that drove the industry in 2010.
From Facebook's Like button expansion to Twitter's first ads, the stories that drove the industry in 2010, as reportd by ClickZ News:
- Facebook Plants Like Button Across the Web
Facebook dramatically increased its presence on the Web by syndicating its well-known "Like" button to numerous third party sites.
- The FTC Calls for Do-Not-Track
The Federal Trade Commission upped the ante on industry self-regulators, calling for a stringent do-not-track mechanism.
- Online Advertisers Unveil Big Self-Regulatory Push
More than 50 of the largest publishers, ad networks and third party data firms agree to participate in the industry’s potentially far-reaching behavioral ad choice initiative.
- Google’s AdMob Buy Approved
Google's $750 million acquisition of the mobile advertising company passes government muster, launching the race to own the mobile ad space.
- Apple Buys Quattro
Apple’s Quattro Wireless acquisition represented its first foray into digital advertising, and led to an explosion of mobile ad spending in 2010.
- The First iPad Ads
ClickZ reviews the ads appearing in four apps for Apple's iPad in a video.
- Twitter Finally Unveils Its Ad Model
The earliest Twitter ads were used by Best Buy, Sony Pictures, Virgin America, and others.
- Foursquare Builds Audience
The company garnered thousands of new users at Austin’s South-By-Southwest interactive conference, adding fuel to hype around the emerging geo-social platforms.
- Facebook Launches Places
Facebook enters the location-based business, partnering with would-be rivals.
- Ads on FarmVille
Microsoft’s Bing makes a splash on popular Facebook app FarmVille.
- Old Spice Takes Web Video By Storm
ClickZ went behind the scenes of Wieden+Kennedy’s beloved social media campaign for Old Spice.
- Yahoo Moves to Bing
Yahoo completed its transition to Microsoft’s Bing, representing a last-ditch effort to gain search market share from Google.
- The Facebook Takeover
A timeline tracking the rapid expansion of Facebook’s open graph in its first six months.
- The 2010 Digital Election
ClickZ’s top 7 digital trends that made the 2010 election tick.
- And, in the “just can’t resist” category:Remember Chatroulette?
One brand's foray into the untamed world that quickly became a forgotten fad.
ABOUT THE AUTHOR
Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.