Facebook, Twitter, iPad Ads and More: What Mattered in 2010
Kate Kaye | December 29, 2010
From Facebook's Like button expansion to Twitter's first ads, the stories that drove the industry in 2010, as reportd by ClickZ News:
Facebook dramatically increased its presence on the Web by syndicating its well-known "Like" button to numerous third party sites.
Facebook Plants Like Button Across the Web
The Federal Trade Commission upped the ante on industry self-regulators, calling for a stringent do-not-track mechanism.
The FTC Calls for Do-Not-Track
More than 50 of the largest publishers, ad networks and third party data firms agree to participate in the industry’s potentially far-reaching behavioral ad choice initiative.
Online Advertisers Unveil Big Self-Regulatory Push
Google's $750 million acquisition of the mobile advertising company passes government muster, launching the race to own the mobile ad space.
Google’s AdMob Buy Approved
Apple’s Quattro Wireless acquisition represented its first foray into digital advertising, and led to an explosion of mobile ad spending in 2010.
Apple Buys Quattro
ClickZ reviews the ads appearing in four apps for Apple's iPad in a video.
The First iPad Ads
The earliest Twitter ads were used by Best Buy, Sony Pictures, Virgin America, and others.
Twitter Finally Unveils Its Ad Model
The company garnered thousands of new users at Austin’s South-By-Southwest interactive conference, adding fuel to hype around the emerging geo-social platforms.
Foursquare Builds Audience
Facebook enters the location-based business, partnering with would-be rivals.
Facebook Launches Places
Microsoft’s Bing makes a splash on popular Facebook app FarmVille.
Ads on FarmVille
ClickZ went behind the scenes of Wieden+Kennedy’s beloved social media campaign for Old Spice.
Old Spice Takes Web Video By Storm
Yahoo completed its transition to Microsoft’s Bing, representing a last-ditch effort to gain search market share from Google.
Yahoo Moves to Bing
A timeline tracking the rapid expansion of Facebook’s open graph in its first six months.
The Facebook Takeover
ClickZ’s top 7 digital trends that made the 2010 election tick.
The 2010 Digital Election
One brand's foray into the untamed world that quickly became a forgotten fad. And, in the “just can’t resist” category: Remember Chatroulette?
ABOUT THE AUTHOR
Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of
, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created Campaign '08: A Turning Point for Digital Media ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.