Home  › Social › Social Media
carlsjrtiger

Carl's Jr. and Hardee's Launch Location-Based Rewards App

  |  December 27, 2010   |  Comments

Fast food chains launch their own location-based mobile rewards app, sidestepping existing services such as FourSquare and Facebook Places.

carlsjrwheelwinimageHaving announced their intentions to do so earlier in the year, fast food restaurants Carl's Jr. and Hardee's have launched a location-based mobile application to reward loyal customers. Parent company CKE Restaurants said the company chose to build its own application, as opposed to partnering with existing location-based providers such as Foursquare, Gowalla, or Facebook Places.

The app, dubbed Happy Star Rewards, is now available on the iPhone and Android platforms, and invites users to check in when they dine in either of the restaurants. The first check-in earns the user a spin of "The Wheel of Awesome," for the chance to win free or discounted food, gift cards, and merchandise from participating partners. Every fourth check-in will earn users subsequent spins of the wheel, and the value of the rewards on offer increases as a user checks in more frequently.

"In a nutshell, what we're doing is dragging the antiquated punch-card type of loyalty programs into the 21st century," commented Brad Haley, EVP of marketing for Carl's Jr. and Hardee's in a press release. The app also features a restaurant locator, social media features, streaming videos, and nutritional and menu information, Haley said.

Users who are lucky enough to win a prize on the wheel are given the option to redeem it instantly in the restaurant, or to save it for seven days. They're also encouraged to share the good news on Facebook and Twitter, potentially extending the visibility of the brand and the rewards program to friends or followers.

"The app builds on CKE Restaurants' community approach to social media," commented Glenn Cole, chief creative officer at 72andSunny, CKE's digital agency of record and the creator of the app. Cole said the brands already have a combined 1 million fans on Facebook, and that the addition of the app enables customers to interact with the brand on the go and in front of their desktops.

CKE says it plans to partner with third-party brands throughout the year to offer non-food prizes. At launch, Sony is offering electronics and movie tickets to upcoming movie "The Green Hornet," the company said.

Speaking with ClickZ News in November, Rebekah Jefferis, 72andSunny's director of interactive production, said the agency planned to launch the app with promotional messages on the brands' Facebook and Twitter pages, as well as using e-mail newsletters, in-store promotion, and its YouTube channel. "It's an app for our loyalists," she said.

Jefferis added that CKE also intends to advertise the app via a mobile ad network to attract new users besides just loyal customers.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Resources

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...