Home  › Social › Social Media
facebookapps

New Facebook Rules for In-App Ads

  |  December 28, 2010   |  Comments

Social network omits Google's AdSense and SocialVibe's network, which runs ads in FarmVille.

Facebook said it will only permit developers to monetize their applications using ads from third-party networks it pre-approves. The move is designed to give Facebook the ability to more closely control advertiser content that users are exposed to through the site.

The social network has introduced a list of ad providers that have agreed to its Platform Terms for Advertising Providers, which other ad networks must agree to before running ads in applications on the site.

"Developers must only use services from companies that appear on this list, any other provider is prohibited," the company said, adding, "We hope that by providing this list of companies that have acknowledged their commitment to advertising quality that we can all foster a better user experience."

To date, the list of 14 approved providers includes RockYou, Underdog Media, and Tapjoy. Interestingly it currently omits Google's AdSense and SocialVibe's network, which runs ads alongside popular Zynga games including FarmVille and Café World.

Those networks must agree to the advertiser terms to continue serving ads into applications, Facebook implied. Since the terms have only just been introduced, however, it's unclear when or if Facebook will begin enforcing the requirements. At present ads from SocialVibe are still appearing in FarmVille, for example, despite the fact the network is not yet an approved provider.

Facebook has faced criticism this past year for allowing applications to transmit user data to other third parties and advertising partners. The new terms suggest the company is hoping to keep closer tabs on the way its users' data is being used.

The company attracted the attention of U.S. regulators earlier this year when news emerged that users' Facebook IDs were being transmitted to advertisers through various applications.

The terms now appear to expressly prohibit the transfer of that type of data, requiring an approved ad provider to ensure that "it does not use any data received (directly or indirectly) from Facebook. The Advertising Provider further certifies that it does not possess any data obtained from Facebook, including user data, Facebook User IDs or usernames, and agrees to prevent the receipt of such data in the future."

Tags:

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs

    • Product Manager - Contract position
      Product Manager - Contract position (Wiley Publishing) - HobokenThis position can be located in either Hoboken, NJ or Indianapolis, IN. We are...
    • Manager of Online Advertising
      Manager of Online Advertising (Connections Education) - ColumbiaCompany Summary: Connections Education is a leading provider of high-quality, highly...
    • SEO Manager
      SEO Manager (Ziff Davis) - New YorkAre you an experienced digital marketer with enterprise level SEO experience that wakes up in the morning thinking...