Home  › Media › Video

Nearly Half U.S. Users View Video Ad in November

  |  December 28, 2010   |  Comments

Online video ads continue to reach more U.S. users, as publishers and networks serve more ads month-over-month.

Online video advertising continues to reach more U.S. users, with almost half viewing an ad during November, according to data from comScore. The measurement firm estimates 48.6 percent of users were exposed to a video ad over the course of the month, compared with 45.5 percent in October.

As Google continues to roll ad products out across YouTube, its growing the volume of ads it's serving also. Google sites streamed 241 million video ads in November, representing significant growth over the 170.5 million served in October. The company's reach also grew from 13.9 percent to 16.3 percent over the same period.

Top U.S. Online Video Content Properties by Unique Viewers November 2010
Property Unique Viewers November (000) Minutes per Viewer
Total Internet: Total Audience 172,343 884.6
Google Sites 145,829 271.2
Yahoo Sites 61,803 36.4
VEVO 50,320 85.4
AOL 47,687 30.2
Viacom Digital 47,282 55.2
Facebook.com 42,500 15.9
Microsoft Sites 35,348 49.9
Fox Interactive Media 31,552 18.1
NBC Universal 29,192 20.1
Turner Digital 27,714 24.1
Source: comScore Video Metrix

 

Top U.S. Online Video Properties by Video Ads Viewed October 2010
Property Video Ads (000) Reach of U.S. Population(%)
Total Internet: Total Audience 5,391,715 48.6
Hulu 1,150,651 9.0
Tremor Media Video Network 477,416 22.4
ADAP.TV 446,173 16.8
Microsoft Sites 426,839 12.8
BrightRoll Video Network 386,658 20.4
NABBR.com 331,232 4.0
CBS Interactive 279,976 9.7
Google Sites 241,233 16.3
AOL 216,854 11.1
CWTV.com 200,483 1.0
Source: comScore Video Metrix

 

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...