Nearly Half U.S. Users View Video Ad in November

Jack Marshall | December 28, 2010 | 0 comments

Online video advertising continues to reach more U.S. users, with almost half viewing an ad during November, according to data from comScore. The measurement firm estimates 48.6 percent of users were exposed to a video ad over the course of the month, compared with 45.5 percent in October.

As Google continues to roll ad products out across YouTube, its growing the volume of ads it's serving also. Google sites streamed 241 million video ads in November, representing significant growth over the 170.5 million served in October. The company's reach also grew from 13.9 percent to 16.3 percent over the same period.

Top U.S. Online Video Content Properties by Unique Viewers November 2010
Property	Unique Viewers November (000)	Minutes per Viewer
Total Internet: Total Audience	172,343	884.6
Google Sites	145,829	271.2
Yahoo Sites	61,803	36.4
VEVO	50,320	85.4
AOL	47,687	30.2
Viacom Digital	47,282	55.2
Facebook.com	42,500	15.9
Microsoft Sites	35,348	49.9
Fox Interactive Media	31,552	18.1
NBC Universal	29,192	20.1
Turner Digital	27,714	24.1
Source: comScore Video Metrix

Top U.S. Online Video Properties by Video Ads Viewed October 2010
Property	Video Ads (000)	Reach of U.S. Population(%)
Total Internet: Total Audience	5,391,715	48.6
Hulu	1,150,651	9.0
Tremor Media Video Network	477,416	22.4
ADAP.TV	446,173	16.8
Microsoft Sites	426,839	12.8
BrightRoll Video Network	386,658	20.4
NABBR.com	331,232	4.0
CBS Interactive	279,976	9.7
Google Sites	241,233	16.3
AOL	216,854	11.1
CWTV.com	200,483	1.0
Source: comScore Video Metrix