Harvey Goldhersz previously led MediaCom Digital and Beyond Interactive.
Twenty-eight year MediaCom vet Harvey Goldhersz has been named chief executive officer of the media agency’s North American operations. He was previously vice chairman and worldwide chief operating officer of MediaCom Worldwide.
Goldhersz replaces Doug Checkeris, who resigned to pursue other interests. Worldwide CEO Stephen Allan said Checkeris will remain with the firm during a transitional period.
As head of MediaCom North America, Goldhersz will be responsible for the management and operation of all MediaCom activities in the U.S. and Canada. He will oversee over 1,000 employees and an estimated $7.4 billion in billings, per RECMA, MediaCom said.
In Goldhersz’s previous role, which he assumed in 2004, he served as the global head of digital and he oversaw the leaders of the network’s key services like business science, research, insight, data solutions, media optimization and strategic planning.
Allan said Goldhersz will retain these responsibilities in his new role.
During his MediaCom tenure, Goldhersz has also worked with clients like Procter & Gamble, Dell, Kraft, Sprint, Volkswagen/Audi, Canon, Novartis and Panasonic.
From 1998 until 2004, Goldhersz served as founder and chief executive officer of MediaCom Digital and CEO of Beyond Interactive. Prior to his roles at MediaCom Digital, Goldhersz served as senior VP of strategic media planning at MediaCom and Grey Media.
Goldhersz will remain based in New York and will report to Allan.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014