Harvey Goldhersz previously led MediaCom Digital and Beyond Interactive.
Twenty-eight year MediaCom vet Harvey Goldhersz has been named chief executive officer of the media agency’s North American operations. He was previously vice chairman and worldwide chief operating officer of MediaCom Worldwide.
Goldhersz replaces Doug Checkeris, who resigned to pursue other interests. Worldwide CEO Stephen Allan said Checkeris will remain with the firm during a transitional period.
As head of MediaCom North America, Goldhersz will be responsible for the management and operation of all MediaCom activities in the U.S. and Canada. He will oversee over 1,000 employees and an estimated $7.4 billion in billings, per RECMA, MediaCom said.
In Goldhersz’s previous role, which he assumed in 2004, he served as the global head of digital and he oversaw the leaders of the network’s key services like business science, research, insight, data solutions, media optimization and strategic planning.
Allan said Goldhersz will retain these responsibilities in his new role.
During his MediaCom tenure, Goldhersz has also worked with clients like Procter & Gamble, Dell, Kraft, Sprint, Volkswagen/Audi, Canon, Novartis and Panasonic.
From 1998 until 2004, Goldhersz served as founder and chief executive officer of MediaCom Digital and CEO of Beyond Interactive. Prior to his roles at MediaCom Digital, Goldhersz served as senior VP of strategic media planning at MediaCom and Grey Media.
Goldhersz will remain based in New York and will report to Allan.
August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.