Harvey Goldhersz previously led MediaCom Digital and Beyond Interactive.
Twenty-eight year MediaCom vet Harvey Goldhersz has been named chief executive officer of the media agency’s North American operations. He was previously vice chairman and worldwide chief operating officer of MediaCom Worldwide.
Goldhersz replaces Doug Checkeris, who resigned to pursue other interests. Worldwide CEO Stephen Allan said Checkeris will remain with the firm during a transitional period.
As head of MediaCom North America, Goldhersz will be responsible for the management and operation of all MediaCom activities in the U.S. and Canada. He will oversee over 1,000 employees and an estimated $7.4 billion in billings, per RECMA, MediaCom said.
In Goldhersz’s previous role, which he assumed in 2004, he served as the global head of digital and he oversaw the leaders of the network’s key services like business science, research, insight, data solutions, media optimization and strategic planning.
Allan said Goldhersz will retain these responsibilities in his new role.
During his MediaCom tenure, Goldhersz has also worked with clients like Procter & Gamble, Dell, Kraft, Sprint, Volkswagen/Audi, Canon, Novartis and Panasonic.
From 1998 until 2004, Goldhersz served as founder and chief executive officer of MediaCom Digital and CEO of Beyond Interactive. Prior to his roles at MediaCom Digital, Goldhersz served as senior VP of strategic media planning at MediaCom and Grey Media.
Goldhersz will remain based in New York and will report to Allan.
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET