Carmaker looks to target young adults who may be interested in purchasing its compact "Juke" model.
Scvngr finished 2010 with a flurry of activity, including deals with notable brands and an integration strategy with Facebook Places. And after announcing a new campaign with Nissan and a round of funding in the last two days, it doesn't appear to be letting up in the new year.
The Cambridge, MA-based company debuted the Nissan initiative - dubbed "Juke the City" - on its blog yesterday. The carmaker is looking to target young adults via the location-based service while promoting its "Juke," a compact car, which seems to be Nissan's most-recent answer to the United Kingdom's Mini Cooper.
For the campaign, Scvngr users in New York, Chicago, San Francisco, and Los Angeles can be entered into a drawing for a free Juke (priced at $19,000) by checking in via the service's "Rewards" platform. They can also accrue points to earn smaller prizes like free iPods and cameras by checking in at 20 locations in each city.
Here is a trio of games that are part of the "Juke the City" program:
Meanwhile, earlier today, Scvngr said it raised $15 million in a round of funding led by Europe-based venture capital firm Balderton Capital. Existing investors, Google Ventures and Highland Capital Partners, are also participating, according to the company. In addition, Barry Maloney, partner at Balderton, will join Scvngr's board of directors.
According to a Mashable report, CEO Seth Priebatsch, 22, said the venture cash will be used to expand his company's team, create new platforms, and ramp up research and product development.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
March 3, 2015
1:00pm ET/10:00am PT