Home  › Social › Social Media
nissan

Nissan Test-Drives Newly Funded Scvngr

  |  January 4, 2011   |  Comments

Carmaker looks to target young adults who may be interested in purchasing its compact "Juke" model.

Scvngr finished 2010 with a flurry of activity, including deals with notable brands and an integration strategy with Facebook Places. And after announcing a new campaign with Nissan and a round of funding in the last two days, it doesn't appear to be letting up in the new year.

The Cambridge, MA-based company debuted the Nissan initiative - dubbed "Juke the City" - on its blog yesterday. The carmaker is looking to target young adults via the location-based service while promoting its "Juke," a compact car, which seems to be Nissan's most-recent answer to the United Kingdom's Mini Cooper.

For the campaign, Scvngr users in New York, Chicago, San Francisco, and Los Angeles can be entered into a drawing for a free Juke (priced at $19,000) by checking in via the service's "Rewards" platform. They can also accrue points to earn smaller prizes like free iPods and cameras by checking in at 20 locations in each city.

Here is a trio of games that are part of the "Juke the City" program:

  • Scvngr users can earn three points by playing "Juke Box," which entails flipping through the records on a juke box and naming a favorite "driving tune."
  • In a game called "Try Everything," they can earn two points for serving up plates - tapas style - while eating at a restaurant and taking a photo of the table.
  • By playing "Think Small," players can earn three points by snapping a 1-centimeter portion of a mural at one of the 20 local places.

Meanwhile, earlier today, Scvngr said it raised $15 million in a round of funding led by Europe-based venture capital firm Balderton Capital. Existing investors, Google Ventures and Highland Capital Partners, are also participating, according to the company. In addition, Barry Maloney, partner at Balderton, will join Scvngr's board of directors.

According to a Mashable report, CEO Seth Priebatsch, 22, said the venture cash will be used to expand his company's team, create new platforms, and ramp up research and product development.

Tags:

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Executive Assistant
      Executive Assistant (Agora Inc. ) - BaltimoreAgora Inc., an international publishing company, located in the Mt. Vernon district of Baltimore, MD...
    • Paid Search Specialist
      Paid Search Specialist (Boathouse, Inc.) - Waltham  Boathouse is looking for a Paid Search Specialist to work as a part of the Digital Acquisition...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New YorkJOB TITLE:     Paid Search / Search Engine Marketing...