Online sales during the 2010 holiday season in the United States totaled $32.6 billion, an increase of 12 percent compared to 2009, according to comScore. The total marked an all-time high.
The biggest spending day of the season – and also year – was Monday, Nov. 29, 2010, when sales totaled $1.03 billion, a 16 percent jump.
Based on percentage change, the biggest increase came on the free shipping day, Dec. 17, 2010, when sales climbed 61 percent; sales totaled $586 million in 2009 compared to $942 million in 2010.
|Online Spending: 2009 vs. 2010 Holiday Season|
|Nov. 1-Dec. 31, 2010||29,084||32,589||12%|
|Thanskgiving Day (Nov. 25)||318||407||28%|
|Black Friday (Nov. 26)||595||648||9%|
|Cyber Monday (Nov. 29)||887||1,028||16%|
|Green Monday (Dec. 13)||854||954||12%|
|Free shipping day (Dec. 17)||586||942||61%|
Methodology: Full season comparison based on calendar days; individual day comparisons are based on corresponding shopping days in 2009. Green Monday is the second Monday in December.
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Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.
December 12, 2013
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