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Report: Online Holiday Spending Up by 12% in 2010

  |  January 6, 2011   |  Comments

Sales on biggest online shopping day hit $1.03 billion, according to comScore.

Online sales during the 2010 holiday season in the United States totaled $32.6 billion, an increase of 12 percent compared to 2009, according to comScore. The total marked an all-time high.

The biggest spending day of the season – and also year – was Monday, Nov. 29, 2010, when sales totaled $1.03 billion, a 16 percent jump.

Based on percentage change, the biggest increase came on the free shipping day, Dec. 17, 2010, when sales climbed 61 percent; sales totaled $586 million in 2009 compared to $942 million in 2010.

Online Spending: 2009 vs. 2010 Holiday Season
 Millions $ 
 20092010Percent change
Nov. 1-Dec. 31, 2010 29,084 32,589 12%
Thanskgiving Day (Nov. 25) 318 407 28%
Black Friday (Nov. 26) 595 648 9%
Cyber Monday (Nov. 29) 887 1,028 16%
Green Monday (Dec. 13) 854 954 12%
Free shipping day (Dec. 17) 586 942 61%
Source: comScore

Methodology: Full season comparison based on calendar days; individual day comparisons are based on corresponding shopping days in 2009. Green Monday is the second Monday in December.

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ABOUT THE AUTHOR

Anna Maria Virzi

Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.

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