Home  › Marketing › Strategies

Report: Online Holiday Spending Up by 12% in 2010

  |  January 6, 2011   |  Comments

Sales on biggest online shopping day hit $1.03 billion, according to comScore.

Online sales during the 2010 holiday season in the United States totaled $32.6 billion, an increase of 12 percent compared to 2009, according to comScore. The total marked an all-time high.

The biggest spending day of the season – and also year – was Monday, Nov. 29, 2010, when sales totaled $1.03 billion, a 16 percent jump.

Based on percentage change, the biggest increase came on the free shipping day, Dec. 17, 2010, when sales climbed 61 percent; sales totaled $586 million in 2009 compared to $942 million in 2010.

Online Spending: 2009 vs. 2010 Holiday Season
 Millions $ 
 20092010Percent change
Nov. 1-Dec. 31, 2010 29,084 32,589 12%
Thanskgiving Day (Nov. 25) 318 407 28%
Black Friday (Nov. 26) 595 648 9%
Cyber Monday (Nov. 29) 887 1,028 16%
Green Monday (Dec. 13) 854 954 12%
Free shipping day (Dec. 17) 586 942 61%
Source: comScore

Methodology: Full season comparison based on calendar days; individual day comparisons are based on corresponding shopping days in 2009. Green Monday is the second Monday in December.

Tags:

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

Anna Maria Virzi

Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...