Home  › Social › Social Media
quora

Quora Booms, But Will Marketers 'Follow'?

  |  January 6, 2011   |  Comments

Social answering service gets a big lift in user sign-ups, while marketers ponder the site's advertising potential.

quoraQuora looks like the early favorite to become the digital darling of the year. But whether it indeed ends up being akin to 2010's Foursquare - or simply a passing flavor-of-the-month like Chatroulette - remains to be seen.

The Palo Alto, CA-based Web site combines elements of Twitter and Wikipedia to offer a social answering service. Internet viewers can sign up in a matter of seconds with either their Facebook or Twitter accounts. Such users then "follow" one another in a fashion that's similar to Twitter.

Quora says it's seen a significant spike in traffic and users in the last two weeks, while it's been the talk of social media since Tuesday.

Albert Sheu, an engineer at the site, authored the following question earlier this week: "Why did the Quora Website get so slow at the end of December 2010?" And then he launched into an explanation of the service's traffic and user data patterns. "Late into December, we started seeing a huge increase in signups to Quora," he wrote. "On December 28th, we saw between 5-10 times more activity on the site than usual."

Later in the post, Sheu wrote, "On January 3rd, we saw a second wave of user signups, this one twice as big as the one the previous week."

If Quora cannot sustain that growth, it won't be due to a lack of recent buzz. Most pundits believe the site - which went into beta one year ago - currently has between 200,000 and 500,000 users. Quora did not respond to an e-mailed information request for this story.

Marketing practitioners will no doubt soon begin wondering how the site could become a promotions vehicle as it eventually looks to monetize. David Spinks, co-founder of BlogDash, has been on Quora since it launched and told ClickZ that many users are businesses professionals who are already attempting to leverage the site to create B2B opportunities. And, he said, the site has B2C potential.

"Consumers have already started to use Quora for feedback on products, restaurants, services, and more," Spinks said. "A quick search of 'restaurants in NYC' will display a number of questions already asked by users. Peer reviews on the social web are powerful as ever, as we've seen in how people use Twitter. As Quora grows and reaches the less tech-savvy masses, the B2C value will only grow. This will be especially true if they open up their content to search engines, like they said they would a while back - but still haven't as far as I know."

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs

    • Front End Web Developer
      Front End Web Developer (Agora Financial) - BaltimoreAgora Financial, an independent financial publisher, has an immediate opening for a Front-End...
    • Senior Outside Sales
      Senior Outside Sales (RioSeo) - San Diego~~RioSEO is the leading provider of Local Search technology to multi-store retailers and brands. Our software...
    • Marketing Specialist
      Marketing Specialist (Eastern Kentucky University) - RichmondOffice of e-Campus Learning– Eastern Kentucky University Marketing Specialist...