Opportunity to influence the policy debate around online privacy.
Dear Readers: The deadline is fast approaching to send us your comments on the Federal Trade Commission's proposed Do-Not-Track mechanism for online advertising. This is a rare chance to influence the policy debate around online privacy. Don't miss it!
ClickZ will submit feedback to the FTC by the January 31 deadline - consisting of the views of our contributors and you, our readers. To guarantee inclusion, we must receive your comments at FTCfeedback@clickz.com no later than Saturday, January 15.
If you are interested, please first check out the FTC's related report, "Protecting Consumer Privacy in an Era of Rapid Change." (PDF download). Pay special attention to pages 63 to 69, dealing with do-not-track. Then write responses to one or more of these 11 questions laid out by the FTC:
Please limit your written comments to 1,000 words or less. When ready, submit them to us via e-mail at FTCfeedback@clickz.com. Our editors are on hand to answer questions you may have about the process. Thank you!
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
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Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT