GSI Commerce Buys ClearSaleing, Building Analytics Muscle

  |  January 10, 2011   |  Comments

GSI Commerce, a provider of order-fulfillment infrastructure and digital marketing services to e-commerce companies, has acquired ClearSaleing, an advertising analytics and attribution-management firm based in Columbus, OH. Terms of the deal were not disclosed.

ClearSaleing will operate under GSI's Global Marketing Services division, which is led by division CEO Chris Saridakis. Deann Harvey, chief sales officer of the division, will take over as chief revenue officer at ClearSaleing. She will focus on expanding both ClearSaleing’s sales team and its client base. Current ClearSaleing clients include American Greetings, Rosetta, and Nationwide Insurance.

The two companies had already enjoyed a working relationship: an advertising agency within GSI has long used ClearSaleing's flagship solution, Attribution Management, on behalf of appoximately 50 clients.

GSI provides order-fulfillment operation for clients such as NFL.com, Aéropostale, and GNC, but the public most likely knows it as one of the companies recently featured on CBS's reality show Undercover Boss. GSI's founder and CEO, Michael Rubin, appeared on the show in December anonymously packing boxes in one of his own warehouses until he was fired for poor performance.

SES Chicago Early Bird Rate Extended!
Nov. 4-7, 2013: This year's SES Chicago agenda focuses on aligning paid, owned and earned media to help you drive quality traffic and increase conversions.
Register today and save up to $400!
Final Early Bird deadline extended to October 11.

COMMENTSCommenting policy

comments powered by Disqus

ABOUT THE AUTHOR

Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.

Get the ClickZ Analytics newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

WEBINARS

Jobs

    • SEO/PPC Project Manager
      SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering...
    • Search Manager
      Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century...
    • Search Analyst
      Search Analyst (Digitas Health) - New York Position:            SEM Analyst Reports to: ...