GSI Commerce Buys ClearSaleing, Building Analytics Muscle

  |  January 10, 2011   |  Comments

ClearSaleing will be housed in GSI's marketing services unit, led by Chris Saridakis.

GSI Commerce, a provider of order-fulfillment infrastructure and digital marketing services to e-commerce companies, has acquired ClearSaleing, an advertising analytics and attribution-management firm based in Columbus, OH. Terms of the deal were not disclosed.

ClearSaleing will operate under GSI's Global Marketing Services division, which is led by division CEO Chris Saridakis. Deann Harvey, chief sales officer of the division, will take over as chief revenue officer at ClearSaleing. She will focus on expanding both ClearSaleing’s sales team and its client base. Current ClearSaleing clients include American Greetings, Rosetta, and Nationwide Insurance.

The two companies had already enjoyed a working relationship: an advertising agency within GSI has long used ClearSaleing's flagship solution, Attribution Management, on behalf of appoximately 50 clients.

GSI provides order-fulfillment operation for clients such as NFL.com, Aéropostale, and GNC, but the public most likely knows it as one of the companies recently featured on CBS's reality show Undercover Boss. GSI's founder and CEO, Michael Rubin, appeared on the show in December anonymously packing boxes in one of his own warehouses until he was fired for poor performance.

Tags:

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...