ClearSaleing will be housed in GSI's marketing services unit, led by Chris Saridakis.
GSI Commerce, a provider of order-fulfillment infrastructure and digital marketing services to e-commerce companies, has acquired ClearSaleing, an advertising analytics and attribution-management firm based in Columbus, OH. Terms of the deal were not disclosed.
ClearSaleing will operate under GSI's Global Marketing Services division, which is led by division CEO Chris Saridakis. Deann Harvey, chief sales officer of the division, will take over as chief revenue officer at ClearSaleing. She will focus on expanding both ClearSaleing’s sales team and its client base. Current ClearSaleing clients include American Greetings, Rosetta, and Nationwide Insurance.
The two companies had already enjoyed a working relationship: an advertising agency within GSI has long used ClearSaleing's flagship solution, Attribution Management, on behalf of appoximately 50 clients.
GSI provides order-fulfillment operation for clients such as NFL.com, Aéropostale, and GNC, but the public most likely knows it as one of the companies recently featured on CBS's reality show Undercover Boss. GSI's founder and CEO, Michael Rubin, appeared on the show in December anonymously packing boxes in one of his own warehouses until he was fired for poor performance.
Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
September 9, 2015
12pm ET/9am PT
September 16, 2015
12pm ET/9am PT
September 23, 2015
12pm ET/ 9am PT