Search ad prices rose across the board in December, year-over-year, as the market continues to grow.
Having posted strong year-over-year growth in November, average search CPC prices were also up in December, according to data from Efficient Froniter.
Although prices in the finance and travel spaces were seasonally down versus November, prices of ads in those sectors grew 10 percent and 23 percent compared with December 2009.
Meanwhile, the automotive and retail categories saw month-over-month growth of 2 percent and 10 percent respectively, month-over-month, and 15 percent each on a year-over-year basis.
According to Efficient Frontier Director of Business Analytics Siddharth Shah, the company's intitial estimates suggest CPCs rose by around 20 percent for the fourth quarter of 2010 compared with the same period in 2009.
U.S. Average Search CPC by Category,
|Category||CPC December 2009 ($)||CPC November 2010 ($)||CPC December 2010 ($)||Month-over-Month Change (%)||Year-over-Year Change, December (%)|
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.