December CPC Search Prices Up Versus 2009
Search ad prices rose across the board in December, year-over-year, as the market continues to grow.
Search ad prices rose across the board in December, year-over-year, as the market continues to grow.
Having posted strong year-over-year growth in November, average search CPC prices were also up in December, according to data from Efficient Froniter.
Although prices in the finance and travel spaces were seasonally down versus November, prices of ads in those sectors grew 10 percent and 23 percent compared with December 2009.
Meanwhile, the automotive and retail categories saw month-over-month growth of 2 percent and 10 percent respectively, month-over-month, and 15 percent each on a year-over-year basis.
According to Efficient Frontier Director of Business Analytics Siddharth Shah, the company’s intitial estimates suggest CPCs rose by around 20 percent for the fourth quarter of 2010 compared with the same period in 2009.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceFor Adobe, it's another step on the way to becoming end-to-end marketing dashboard, a la Google. Read More...
View articleIncreased investment from advertisers in the vertical pushed click prices up. Read More...
View articleAdvertisers in the finance category spent 40 percent more on search ad clicks in March. Read More...
View articleAdvertisers are investing more in Facebook ads, according to Efficient Frontier. Read More...
View articleAdvertisers continue to increase their spending on search advertising, driving up the price of CPC ads. Read More...
View articleThe cost of travel and automotive search ads rose considerably in November. Read More...
View articleSEMs are buying more display media through data-driven platforms. Read More...
View article