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Video Ads Reached Two-Thirds of U.K. Users in November

  |  January 14, 2011   |  Comments

Video ads had greater reach among U.K. users than those in the U.S. over the course of the month.

Video ads reached a greater proportion of Internet users in the U.K. during November than in the U.S., according to data from comScore.

The measurement firm estimates over 66 percent of U.K. users were exposed to at least one video ad over the course of the month compared with 48 percent of users in the U.S. Of course, more ads were served to more viewers in the U.S. overall thanks to a larger audience.

Video ad network SpotXchange enjoyed the greatest reach among U.K. users, followed by Google sites and Adconion's Joost network. As in the U.S., Google sites streamed by far the most video content over the course of the month, thanks largely to the popularity of YouTube.


Top U.K. Online Video Properties by Unique Video Viewers November 2010
Property Unique Viewers (000) Video Ads (000)
Total Internet : Total Audience 23,007 527,132
SpotXchange Video Ad Network 7,218 28,952
Google Sites 5,777 22,561
Joost Video Network (Adconion Media Group) 5,757 20,469
ITV Sites 4,553 62,603
Crosspoint Media 4,269 38,582
Source: comScore Video Metrix


Top U.K. Online Video Content Properties by Unique Viewers November 2010
Property Unique Viewers November (000) Videos (000)
Total Internet : Total Audience 34,720 6,032,002
Google Sites 30,401 2,831,218
BBC Sites 9,917 146,240
VEVO 9,774 71,174
Facebook.com 8,819 42,328
Dailymotion.com 3,382 33,282
Source: comScore Video Metrix


Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

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