Video Ads Reached Two-Thirds of U.K. Users in November

Jack Marshall | January 14, 2011 | 0 comments

Video ads reached a greater proportion of Internet users in the U.K. during November than in the U.S., according to data from comScore.

The measurement firm estimates over 66 percent of U.K. users were exposed to at least one video ad over the course of the month compared with 48 percent of users in the U.S. Of course, more ads were served to more viewers in the U.S. overall thanks to a larger audience.

Video ad network SpotXchange enjoyed the greatest reach among U.K. users, followed by Google sites and Adconion's Joost network. As in the U.S., Google sites streamed by far the most video content over the course of the month, thanks largely to the popularity of YouTube.

Top U.K. Online Video Properties by Unique Video Viewers November 2010
Property	Unique Viewers (000)	Video Ads (000)
Total Internet : Total Audience	23,007	527,132
SpotXchange Video Ad Network	7,218	28,952
Google Sites	5,777	22,561
Joost Video Network (Adconion Media Group)	5,757	20,469
ITV Sites	4,553	62,603
Crosspoint Media	4,269	38,582
Source: comScore Video Metrix

Top U.K. Online Video Content Properties by Unique Viewers November 2010
Property	Unique Viewers November (000)	Videos (000)
Total Internet : Total Audience	34,720	6,032,002
Google Sites	30,401	2,831,218
BBC Sites	9,917	146,240
VEVO	9,774	71,174
Facebook.com	8,819	42,328
Dailymotion.com	3,382	33,282
Source: comScore Video Metrix