Yahoo's share of U.S. searches has fallen while Bing and Google grow.
Yahoo's share of U.S. searches has fallen consistently following the announcement of its search alliance with Microsoft in July 2009, when it accounted for around 20 percent of U.S. searches, comScore estimates.
In December that trend continued, seeing its share dip a further 0.4 percentage points versus November. Meanwhile, Microsoft continues to grow its share of searches, suggesting its Bing product will overtake Yahoo search as the second largest engine by the end of the year.
Market leader Google continues to dominate the space, however, accounting for two-thirds of U.S. searches in December. Google's share grew by 0.4 percent between November and December.
|Explicit Core Share* of U.S. Searches Among Leading Providers, December 2010 vs November 2010|
|Share of Searches (%)|
|Domain||November 2010||December 2010||
Note: Data is based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
*Excludes contextually driven searches that do not reflect specific user intent to interact with search results.
|Source: comScore 2010|
August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.