Yahoo's Search Share Continues to Fall in December

  |  January 18, 2011   |  Comments

Yahoo's share of U.S. searches has fallen while Bing and Google grow.

Yahoo's share of U.S. searches has fallen consistently following the announcement of its search alliance with Microsoft in July 2009, when it accounted for around 20 percent of U.S. searches, comScore estimates.

In December that trend continued, seeing its share dip a further 0.4 percentage points versus November. Meanwhile, Microsoft continues to grow its share of searches, suggesting its Bing product will overtake Yahoo search as the second largest engine by the end of the year.

Market leader Google continues to dominate the space, however, accounting for two-thirds of U.S. searches in December. Google's share grew by 0.4 percent between November and December.

Explicit Core Share* of U.S. Searches Among Leading Providers, December 2010 vs November 2010
  Share of Searches (%)
Domain November 2010 December 2010

Month-over-Month Point
Change (%)

Google Sites 66.2 66.6 0.4
Yahoo Sites 16.4 16.0 -0.4
Microsoft Sites 11.8 12.0 0.2
Ask Network 3.6 3.5 -0.1
AOL Network 2.0 1.9 -0.1

Note: Data is based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

*Excludes contextually driven searches that do not reflect specific user intent to interact with search results.

Source: comScore 2010


Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Search newsletter delivered to you. Subscribe today!



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...